Brand Design: Create an Innovative Concept

What is cool for you?

A course by Wikka , Graphic Design Studio

99% positive reviews (100)

1,993 students

Audio: Spanish

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About the video: What is cool for you?

Overview

“In this lesson we are going to carry out an exercise for you to determine what is fresh for you based on your experience and context; We will make a list of fresh words so that you can keep them in mind in the development of your brand. ”

In this video lesson Wikka addresses the topic: What is cool for you?, which is part of the Domestika online course: Brand Design: Create an Innovative Concept. Learn to develop and design brand identity with a fresh touch by exploring creative processes.

Partial transcription of the video

“What is cool for you? Since we saw the types of processes, let's see what the word fresh means for each one, implement it in our creative process and develop a fresh brand. We'll start with the dictionary definition to have a universal idea. The first definition would be: moderately cold. The second would be that it does not produce heat. The third would be recent or just done. Another definition is that it has not been subjected to freezing or preservation processes. Another definition that we find is rested or that does not show fatigue. And finally, alive, renewed or original. Even with ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Design: Create an Innovative Concept

Level: Beginner
99% positive reviews (100)
1993 students
5 units
16 lessons (2h 20m)
22 downloads

Category
Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Art Direction, Branding & Identity, Graphic Design, Logo Design

Wikka

A course by Wikka

Teacher Plus

Graphic Design Studio

Andrea Castillo and Jimena Mendoza are the founders of Wikka, a graphic design studio devoted to branding, art direction, illustration, and object design. They have worked for different brands, including projects for restaurants and consumer products, and their pieces have been featured on design platforms and in local and international publications.

Wikka's goal is to provide clients with solutions that are both functional and visually appealing. Empathy and a keen eye for their surroundings are not only the foundation of the style, but also a major source of inspiration and a key factor in their work process.