Brand Design: Create an Innovative Concept

From the Concept to the Naming

A course by Wikka , Graphic Design Studio

99% positive reviews (100)

1,993 students

Audio: Spanish

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About the video: From the Concept to the Naming

Overview

“In this lesson, we will see how to define a brand concept and some recommendations. We will also talk about the most important aspects when proposing a brand name. ”

In this video lesson Wikka addresses the topic: From the Concept to the Naming, which is part of the Domestika online course: Brand Design: Create an Innovative Concept. Learn to develop and design brand identity with a fresh touch by exploring creative processes.

Partial transcription of the video

“From concept to naming After investigation and determine the most important aspects of the brand, In this lesson we will teach you to conceptualize. For us, the concept is one of the most important aspects, since it will be the differential factor of the brand. In the same way, we will give you some recommendations for the development of "naming". I'm going to show you how we do it. From this concept we are going to be inspired to develop the design and communication aspects. These can be the same identity, graphic resources, the illustrations, some "copies", the color, the "storytelling" o...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Design: Create an Innovative Concept

Level: Beginner
99% positive reviews (100)
1993 students
5 units
16 lessons (2h 20m)
22 downloads

Category
Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Art Direction, Branding & Identity, Graphic Design, Logo Design

Wikka

A course by Wikka

Teacher Plus

Graphic Design Studio

Andrea Castillo and Jimena Mendoza are the founders of Wikka, a graphic design studio devoted to branding, art direction, illustration, and object design. They have worked for different brands, including projects for restaurants and consumer products, and their pieces have been featured on design platforms and in local and international publications.

Wikka's goal is to provide clients with solutions that are both functional and visually appealing. Empathy and a keen eye for their surroundings are not only the foundation of the style, but also a major source of inspiration and a key factor in their work process.