Brand Design: Create an Innovative Concept
Sketches to Variants
A course by Wikka , Graphic Design Studio
About the video: Sketches to Variants
Overview
“In this lesson, we will teach you the process of hand and digital sketching. We will see how to make variants so as not to stay with the initial idea. ”
In this video lesson Wikka addresses the topic: Sketches to Variants, which is part of the Domestika online course: Brand Design: Create an Innovative Concept. Learn to develop and design brand identity with a fresh touch by exploring creative processes.
Partial transcription of the video
“From sketches to variants With the graphic style established, we will now start the graphic process. The first idea is to sketch. We recommend that you first sketch by hand. It can be in a notebook or a tablet depending on what suits you best. The idea of sketching by hand is because it is your natural movement and in this way the ideas flow better. You can start by sketching logos, pictograms. In our case, we sketched illustration because the project merited it. If you will not develop an illustration, but you will develop other graphic resources, This is the time for you to start sketchin...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Design: Create an Innovative Concept
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Art Direction, Branding & Identity, Graphic Design, Logo Design
Wikka
A course by Wikka
Andrea Castillo and Jimena Mendoza are the founders of Wikka, a graphic design studio devoted to branding, art direction, illustration, and object design. They have worked for different brands, including projects for restaurants and consumer products, and their pieces have been featured on design platforms and in local and international publications.
Wikka's goal is to provide clients with solutions that are both functional and visually appealing. Empathy and a keen eye for their surroundings are not only the foundation of the style, but also a major source of inspiration and a key factor in their work process.
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- 2,031 students
- 16 lessons (2h 20m)
- 42 additional resources (22 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopCategory
Areas
