Copywriting for Social Media
Give It a Twist
A course by Paul Anglin , Copywriting and social media expert
About the video: Give It a Twist
Overview
“Okay, so you’re saying all the right things, but somehow it just isn’t coming to life. What to do? Copywriting is part science, part art. Yes, you might have said everything you need to, but how are you saying it? You need to say it in a way that’s memorable and engaging and maybe, just maybe, life-changing. ”
In this video lesson Paul Anglin addresses the topic: Give It a Twist, which is part of the Domestika online course: Copywriting for Social Media. Learn how to write effective copy to attract and engage your brand's audience.
Partial transcription of the video
“Give it a twist Ok, we're saying all the right things, we've got the structure in place but it isn't coming to life. Copywriting is part science, part art. This is why when I was saying that you can use formulas, they can certainly get you so far but then you need to look at the word within that formula structure and find a way to make them sing. Copywriters have a licence to play with language. You need to be a bit lyrical, a bit poetic. It's all in service of the brief and in accordance with the tone of voice. The idea is to create something that yes, it does its job, but it's also someth...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting for Social Media
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Category
Marketing & Business, Writing -
Areas
Communication, Copywriting, Social Media, Writing
Paul Anglin
A course by Paul Anglin
Paul Anglin is a seasoned copywriting expert with a career spanning over two decades in the advertising and marketing industry. Having collaborated with renowned brands, he has honed his skills in creating impactful and persuasive content that captivates audiences across various platforms. His expertise lies in crafting strategic narratives that not only convey a brand's message but also resonate on a deeper level with the target audience. With a profound understanding of consumer psychology, Paul effectively blends creativity with insights to deliver copy that drives engagement and fosters brand loyalty.
A passionate educator, Paul has dedicated a significant part of his career to mentoring aspiring copywriters and marketing professionals. His teaching approach focuses on practical application, encouraging students to think outside the box while grounding their creativity in solid copywriting principles. Through workshops and lectures, Paul shares his wealth of knowledge, empowering individuals to enhance their writing skills and adapt to the ever-evolving digital landscape. His commitment to fostering talent and his innovative approach to copywriting make him a respected figure in the industry.
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- 14 lessons (2h 29m)
- 21 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · Italian · French · Polish · Dutch
- Level: Beginner
- Unlimited access forever
