Copywriting for Social Media

Overview

“Okay, so you’re saying all the right things, but somehow it just isn’t coming to life. What to do? Copywriting is part science, part art. Yes, you might have said everything you need to, but how are you saying it? You need to say it in a way that’s memorable and engaging and maybe, just maybe, life-changing. ”

In this video lesson Paul Anglin addresses the topic: Give It a Twist, which is part of the Domestika online course: Copywriting for Social Media. Learn how to write effective copy to attract and engage your brand's audience.

Partial transcription of the video

“Okay, we're saying all the right things, we've got the structure in place, but it just isn't coming to life. copywriting is kind of part science, part art. This is why when I was saying that, you know, you can use formulas, they can certainly get you so far, but then you need to look at the words within that formula structure and find a way to kind of make them sing. Copywriters have a license to play with language. You need to be a little bit lyrical, a little bit poetic. It's all in service of the brief and in accordance with the tone of voice. Of course, the idea is to create something t...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Copywriting for Social Media

• Level: Beginner
• 98% positive reviews (1412)
• 64020 students
• 4 units
• 14 lessons (2h 29m)
• 8 downloads

• Category

  Marketing & Business, Writing

• Areas

  Communication, Copywriting, Social Media, Writing