Copywriting for Social Media
Influences
A course by Paul Anglin , Copywriting and social media expert
About the video: Influences
Overview
“We’ll look a little at some of the things that interest me and influence my work. It’s really important that your creative antenna is always up and you pay attention to anything that interests you. We’ll explore that a little. ”
In this video lesson Paul Anglin addresses the topic: Influences , which is part of the Domestika online course: Copywriting for Social Media. Learn how to write effective copy to attract and engage your brand's audience.
Partial transcription of the video
“Influences In this lesson we'll look at influences a little bit. Influences are really important, and I think the wider and the further afield you can get your influences, the richer your work will be. So we'll take a bit of a look at some of the things I enjoy, that influence my writing and some of the ideas that I've had over the years. You need to have your creative antenna up all the time and follow anything that takes your interest. There's a good Steve Jobs quote about creativity where he talks about creativity being a series of connecting all these little dots, and the more diverse, ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting for Social Media
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Category
Marketing & Business, Writing -
Areas
Communication, Copywriting, Social Media, Writing
Paul Anglin
A course by Paul Anglin
Paul Anglin is a seasoned copywriting expert with a career spanning over two decades in the advertising and marketing industry. Having collaborated with renowned brands, he has honed his skills in creating impactful and persuasive content that captivates audiences across various platforms. His expertise lies in crafting strategic narratives that not only convey a brand's message but also resonate on a deeper level with the target audience. With a profound understanding of consumer psychology, Paul effectively blends creativity with insights to deliver copy that drives engagement and fosters brand loyalty.
A passionate educator, Paul has dedicated a significant part of his career to mentoring aspiring copywriters and marketing professionals. His teaching approach focuses on practical application, encouraging students to think outside the box while grounding their creativity in solid copywriting principles. Through workshops and lectures, Paul shares his wealth of knowledge, empowering individuals to enhance their writing skills and adapt to the ever-evolving digital landscape. His commitment to fostering talent and his innovative approach to copywriting make him a respected figure in the industry.
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- 14 lessons (2h 29m)
- 21 additional resources (8 files)
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- Audio: English
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- Level: Beginner
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