Copywriting for Social Media
Understanding the Brief 2
A course by Paul Anglin , Senior Copywriter
About the video: Understanding the Brief 2
Overview
“Let's analyze the final aspects you have to consider when going over the briefing.”
In this video lesson Paul Anglin addresses the topic: Understanding the Brief 2, which is part of the Domestika online course: Copywriting for Social Media. Learn how to write effective copy to attract and engage your brand's audience.
Partial transcription of the video
“It's important to know a little bit about the creative considerations and requirements. Whatever you're creating for the brand, that work is not going to exist in isolation. It's going to be next to other work that's been created. So you have to think about how it kind of fits in that ecosystem. Are there any logos? Are there any visuals? Is there any language out there that you need to make sure that you're aligned with? I'll give you an example. There's a story when I was at AKQA. We were coming up with a tagline for the anniversary of a football club. They take time, they take a lot of i...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting for Social Media
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Category
Marketing & Business, Writing -
Areas
Communication, Copywriting, Social Media, Writing
Paul Anglin
A course by Paul Anglin
Paul Anglin is a senior copywriter and tone of voice consultant with over twenty years of experience based in Madrid, Spain. Since 2016, he has run his own studio, Craft Copywriting, where he works alongside his team writing for brands such as Nike, Apple, Microsoft, and Dunlop Sports.
He creates copy for digital media, app development, mobile, and print formats for agencies and brands in both London and Madrid. He also teaches copywriting for Master’s students at Madrid’s IE University.
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