Copywriting for Social Media
Understanding the Brief 2
A course by Paul Anglin , Copywriting and social media expert
About the video: Understanding the Brief 2
Overview
“Let's analyze the final aspects you have to consider when going over the briefing.”
In this video lesson Paul Anglin addresses the topic: Understanding the Brief 2, which is part of the Domestika online course: Copywriting for Social Media. Learn how to write effective copy to attract and engage your brand's audience.
Partial transcription of the video
“Understanding the brief It's important to know a bit about the creative considerations and requirements. Whatever you're creating for the brand, that work is not going to exist in isolation, it's going to be next to other work that's been created, so you have to think about how it fits in that ecosystem. Are there any logos, are there any visuals, any language out there you need to make sure you're aligned with? I'll give you an example. There's a story, when I was at AKQA, we were coming up with a tag line for the anniversary of a football club. They take time, they take a lot of iteration...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting for Social Media
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Category
Marketing & Business, Writing -
Areas
Communication, Copywriting, Social Media, Writing
Paul Anglin
A course by Paul Anglin
Paul Anglin is a seasoned copywriting expert with a career spanning over two decades in the advertising and marketing industry. Having collaborated with renowned brands, he has honed his skills in creating impactful and persuasive content that captivates audiences across various platforms. His expertise lies in crafting strategic narratives that not only convey a brand's message but also resonate on a deeper level with the target audience. With a profound understanding of consumer psychology, Paul effectively blends creativity with insights to deliver copy that drives engagement and fosters brand loyalty.
A passionate educator, Paul has dedicated a significant part of his career to mentoring aspiring copywriters and marketing professionals. His teaching approach focuses on practical application, encouraging students to think outside the box while grounding their creativity in solid copywriting principles. Through workshops and lectures, Paul shares his wealth of knowledge, empowering individuals to enhance their writing skills and adapt to the ever-evolving digital landscape. His commitment to fostering talent and his innovative approach to copywriting make him a respected figure in the industry.
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- 14 lessons (2h 29m)
- 21 additional resources (8 files)
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- Audio: English
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- Level: Beginner
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