Copywriting for Social Media

Copywriting for Social Media

“Well, that’s everything. I really hope you found the course useful. As we said in the beginning, the idea was for this to be an introduction to social media copywriting. But I really hope that you feel a bit more informed about the process of writing for social, from brief all the way through to writing the actual lines that appear online. I really hope everything we’ve been through helps you create an even better copy for social media. Remember the importance of going through the briefing stage. Although it may feel like it’s extra work, a well-defined brief will always be worth the time you spend on it. Getting this right will often save you time and energy. Plus your work will always be better. Remember the fundamentals of writing and copywriting. Good social media copywriting always begins as good writing, full stop. Then your job is to make sure what you’ve written works for your chosen platform and its audience. Feel free to use the formulas we looked at here, plus others you find online. And use some of the devices of rhetoric/stylistic devices to give your writing a lift. None of these are shortcuts or tricks to writing great copy. The truth is that there is no shortcut to writing great copy. It takes time, dedication, commitment to the craft, and lots of persistence. You have to genuinely enjoy spending hours crafting sentences and not being happy with anything other than the best you can do. One of the final quotes I'll leave you with is one of my favourites. “A writer is someone for whom writing is harder than it is for other people”. Good luck. ”

Partial transcription of the video

“Final project Ok, that's it, we've reached the end of this course. Before we go, I wanted to take a minute to review everything we've learned. Whether you took this course to develop your personal brand, your business brand, or to learn about copywriting in general, always remember that before jumping into the copywriting, there's a lot of information you need to find out first. Copywriting has its foundations in understanding what the brand is about and what particular problem is trying to solve at that moment. That's why we spend a lot of time developing the brief. If you work for an agen...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Copywriting for Social Media

• Level: Beginner
• 98% positive reviews (1407)
• 63441 students
• 4 units
• 14 lessons (2h 29m)
• 8 downloads

• Category

  Marketing & Business, Writing

• Areas

  Communication, Copywriting, Social Media, Writing