Copywriting for Social Media

Overview

“So what exactly is copywriting? We’re going to look at some fundamentals for copywriting and how it differs from journalism, creative writing, and blog writing. Here you’ll get a solid understanding of what exactly copywriting is. ”

In this video lesson Paul Anglin addresses the topic: Fundamentals of Copywriting, which is part of the Domestika online course: Copywriting for Social Media. Learn how to write effective copy to attract and engage your brand's audience.

Partial transcription of the video

“In this lesson, we'll take a bit of a look at copywriting and give you a bit more of a solid understanding of exactly what it is. Writing copy and coming up with ideas is largely problem solving. And as with any type of problem solving, you need to spend a good chunk of your time understanding the problem before you try and solve it. That's one of the reasons that we spent so much time in this course. defining things like the brief and all those other things we've been talking about. before coming onto the writing. Because once you have all those things really clearly defined, It makes the ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Copywriting for Social Media

• Level: Beginner
• 98% positive reviews (1412)
• 64020 students
• 4 units
• 14 lessons (2h 29m)
• 8 downloads

• Category

  Marketing & Business, Writing

• Areas

  Communication, Copywriting, Social Media, Writing