Copywriting for Social Media
Fundamentals of Copywriting
A course by Paul Anglin , Copywriting and social media expert
About the video: Fundamentals of Copywriting
Overview
“So what exactly is copywriting? We’re going to look at some fundamentals for copywriting and how it differs from journalism, creative writing, and blog writing. Here you’ll get a solid understanding of what exactly copywriting is. ”
In this video lesson Paul Anglin addresses the topic: Fundamentals of Copywriting, which is part of the Domestika online course: Copywriting for Social Media. Learn how to write effective copy to attract and engage your brand's audience.
Partial transcription of the video
“Fundamentals of copywriting In this lesson we'll take a look at copywriting and give you a solid understanding of exactly what it is. Writing copy and coming up with ideas, is largely problem-solving, and as with any type of problem solving, you need to spend a good chunk of your time understanding the problem before you try and solve it. That's one of the reasons we spent so much time in this course defining things like the brief and all those other things before coming on to the writing, because once you have all those things really clearly defined, it makes the writing part not easier, b...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting for Social Media
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Category
Marketing & Business, Writing -
Areas
Communication, Copywriting, Social Media, Writing
Paul Anglin
A course by Paul Anglin
Paul Anglin is a seasoned copywriting expert with a career spanning over two decades in the advertising and marketing industry. Having collaborated with renowned brands, he has honed his skills in creating impactful and persuasive content that captivates audiences across various platforms. His expertise lies in crafting strategic narratives that not only convey a brand's message but also resonate on a deeper level with the target audience. With a profound understanding of consumer psychology, Paul effectively blends creativity with insights to deliver copy that drives engagement and fosters brand loyalty.
A passionate educator, Paul has dedicated a significant part of his career to mentoring aspiring copywriters and marketing professionals. His teaching approach focuses on practical application, encouraging students to think outside the box while grounding their creativity in solid copywriting principles. Through workshops and lectures, Paul shares his wealth of knowledge, empowering individuals to enhance their writing skills and adapt to the ever-evolving digital landscape. His commitment to fostering talent and his innovative approach to copywriting make him a respected figure in the industry.
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- 63,444 students
- 14 lessons (2h 29m)
- 21 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · Italian · French · Polish · Dutch
- Level: Beginner
- Unlimited access forever
