Copywriting for Social Media
Methods for Finding an Idea
A course by Paul Anglin , Copywriting and social media expert
About the video: Methods for Finding an Idea
Overview
“In this lesson, we’ll explore how you can make a start on developing your idea. Everybody looks for ideas in different ways. This is not about telling you what to do, your process will be different from mine, and that’s as it should be. The aim of this lesson is just to give you some things to try that I’ve found useful. ”
In this video lesson Paul Anglin addresses the topic: Methods for Finding an Idea, which is part of the Domestika online course: Copywriting for Social Media. Learn how to write effective copy to attract and engage your brand's audience.
Partial transcription of the video
“METHODS FOR FINDING AN IDEA This lesson is about helping you look for ideas and develop those ideas a little bit. You will develop ideas in a way that's different to me, to a friend, to a colleague, and that's normal, that's how it should be. We all work differently, we all have different processes. The idea here is not to say, "You must do this". The idea is to share a few ideas and principles that have worked for me and give them a go. Maybe they work for you, maybe they don't. Some may shudder at the thought that you can teach people how to have ideas and how to develop ideas. There is s...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting for Social Media
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Category
Marketing & Business, Writing -
Areas
Communication, Copywriting, Social Media, Writing
Paul Anglin
A course by Paul Anglin
Paul Anglin is a seasoned copywriting expert with a career spanning over two decades in the advertising and marketing industry. Having collaborated with renowned brands, he has honed his skills in creating impactful and persuasive content that captivates audiences across various platforms. His expertise lies in crafting strategic narratives that not only convey a brand's message but also resonate on a deeper level with the target audience. With a profound understanding of consumer psychology, Paul effectively blends creativity with insights to deliver copy that drives engagement and fosters brand loyalty.
A passionate educator, Paul has dedicated a significant part of his career to mentoring aspiring copywriters and marketing professionals. His teaching approach focuses on practical application, encouraging students to think outside the box while grounding their creativity in solid copywriting principles. Through workshops and lectures, Paul shares his wealth of knowledge, empowering individuals to enhance their writing skills and adapt to the ever-evolving digital landscape. His commitment to fostering talent and his innovative approach to copywriting make him a respected figure in the industry.
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- 63,385 students
- 14 lessons (2h 29m)
- 21 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · Italian · French · Polish · Dutch
- Level: Beginner
- Unlimited access forever
