Copywriting for Social Media
How to Write for Social
A course by Paul Anglin , Senior Copywriter
About the video: How to Write for Social
Overview
“Now we’re going to write specifically for social media. We’re going to put into practice all the ideas we’ve been looking at and have a go at writing effective social media copy. ”
In this video lesson Paul Anglin addresses the topic: How to Write for Social, which is part of the Domestika online course: Copywriting for Social Media. Learn how to write effective copy to attract and engage your brand's audience.
Partial transcription of the video
“Now we're going to take a look at writing for social media. So we're going to take some of the things we've already learned and apply those to how to make your words work in social. You'll see as we go through this lesson, that while writing for social, definitely has its own quirks and idiosyncrasies and restrictions. You'll be using a lot of the tenets and ideas that we've already looked at. That's why earlier on we said that you need to be committed to being a good writer first, a good copywriter second, and a good social media copywriter third, because all of these ideas kind of build o...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting for Social Media
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Category
Marketing & Business, Writing -
Areas
Communication, Copywriting, Social Media, Writing
Paul Anglin
A course by Paul Anglin
Paul Anglin is a senior copywriter and tone of voice consultant with over twenty years of experience based in Madrid, Spain. Since 2016, he has run his own studio, Craft Copywriting, where he works alongside his team writing for brands such as Nike, Apple, Microsoft, and Dunlop Sports.
He creates copy for digital media, app development, mobile, and print formats for agencies and brands in both London and Madrid. He also teaches copywriting for Master’s students at Madrid’s IE University.
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- 14 lessons (2h 29m)
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- Audio: English, Spanish, French, Italian, Portuguese
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- Level: Beginner
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