Copywriting for Social Media
Use a Formula
A course by Paul Anglin , Copywriting and social media expert
About the video: Use a Formula
Overview
“There are lots of ways of structuring social copy. Here we’ll look at a few common ways of doing it. While social writing should never be formulaic, you can use existing structures and formulas to give you a bit of a headstart. ”
In this video lesson Paul Anglin addresses the topic: Use a Formula, which is part of the Domestika online course: Copywriting for Social Media. Learn how to write effective copy to attract and engage your brand's audience.
Partial transcription of the video
“Use a formula There are many different ways you can structure your copy. Here we'll look at a few ways of doing that. Your copy should never be formulaic but there are formulas and structures that exist already that you can use to give you a head start. For writing the launch posts together, you'll get a working example of how to use some of these formulas and structures to give you a head start and understanding how to structure your copy and how to approach it. There are many different formulas for writing copy around. If you have a look online you'll find quite a few quite quickly. A wor...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting for Social Media
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Category
Marketing & Business, Writing -
Areas
Communication, Copywriting, Social Media, Writing
Paul Anglin
A course by Paul Anglin
Paul Anglin is a seasoned copywriting expert with a career spanning over two decades in the advertising and marketing industry. Having collaborated with renowned brands, he has honed his skills in creating impactful and persuasive content that captivates audiences across various platforms. His expertise lies in crafting strategic narratives that not only convey a brand's message but also resonate on a deeper level with the target audience. With a profound understanding of consumer psychology, Paul effectively blends creativity with insights to deliver copy that drives engagement and fosters brand loyalty.
A passionate educator, Paul has dedicated a significant part of his career to mentoring aspiring copywriters and marketing professionals. His teaching approach focuses on practical application, encouraging students to think outside the box while grounding their creativity in solid copywriting principles. Through workshops and lectures, Paul shares his wealth of knowledge, empowering individuals to enhance their writing skills and adapt to the ever-evolving digital landscape. His commitment to fostering talent and his innovative approach to copywriting make him a respected figure in the industry.
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- 63,444 students
- 14 lessons (2h 29m)
- 21 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · Italian · French · Polish · Dutch
- Level: Beginner
- Unlimited access forever
