Copywriting for Social Media
A course by Paul Anglin , Senior Copywriter
Learn how to write effective copy to attract and engage your brand's audience
Are you ready to delight your social media audience with exceptional copy? Paul Anglin, Copywriting Director at Craft Copywriting can show you how. Using his twenty years of experience in working with brands like Apple, Nike, and Microsoft, Paul shows you his process for producing engaging social media copy.
Discover how to use words to tell your brand’s story by starting with basic writing tools. Learn how to easily brainstorm ideas, develop them with insight, and deliver them creatively. Craft a campaign for your brand with relevant copy that captures your audience’s attention on social media.
What will you learn in this online course?
14 lessons & 21 downloads
- 98% positive reviews (1.4K)
- 63,543 students
- 14 lessons (2h 29m)
- 21 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · Italian · French · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Develop a copywriting campaign for your brand, from the initial brief, to the strategy, methods, and ideas, to the final copy.
Projects by course students
Who is this online course for?
This course is for anyone who wants to learn how to craft good social media copy for a brand while improving their writing skills.
Requirements and materials
All you need is a computer with a word processor and a creative idea that you would like to develop.
Reviews
Paul Anglin
A course by Paul Anglin
Paul Anglin is a senior copywriter and tone of voice consultant with over twenty years of experience based in Madrid, Spain. Since 2016, he has run his own studio, Craft Copywriting, where he works alongside his team writing for brands such as Nike, Apple, Microsoft, and Dunlop Sports.
He creates copy for digital media, app development, mobile, and print formats for agencies and brands in both London and Madrid. He also teaches copywriting for Master’s students at Madrid’s IE University.
Content
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U1
Introduction
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About Me
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Influences
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What We Will Do in the Course?
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U2
Preparing
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Understanding the Brief 1
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Understanding the Brief 2
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Looking at Research
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U3
Developing the Idea
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Developing the Idea
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Methods for Finding an Idea
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U4
Copywriting and Social Media
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Fundamentals of Copywriting
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Understanding Social Media Copywriting
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How to Write for Social
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Let's Write Some Lines
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Use a Formula
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Give It a Twist
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FP
Final project
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Copywriting for Social Media
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
artbypiamaralit
Great beginner course in exploring the field of copywriting. The examples and scenarios in the course greatly resemble the real life work inside an agency.
ossajfrancisco
Paul hace que ocupemos toda nuestra creatividad al escribir y valoremos mucho lo que vemos, miramos y observamos. Un gran curso muy recommendable
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ultrafashionysaludable
¡ME ENCANTA! ES EXCELENTE EL PROFESOR Y EL CURSO.
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tatiana_castillo_d
Una guía muy creativa y atractiva para quienes estamos empezando en el mundo del copywriting. ¡Siento que fue una excelente inversión!
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bhengsky
very informative, one of the best purchases I've made here in domestica