Best Seller

Copywriting for Social Media

A course by Paul Anglin
Senior Copywriter. Madrid, Spain.
Joined February 2015
, Senior Copywriter

Learn how to write effective copy to attract and engage your brand's audience

  • Best Seller
  • 96% Positive reviews (141)
  • 5546 students
  • Audio: English
  • English, Spanish, Portuguese, German, Italian, French
Copywriting for Social Media

Learn how to write effective copy to attract and engage your brand's audience

  • 96% Positive reviews (141)
  • 5546 students
  • Online and at your own pace
  • Audio: English
  • Level: Beginner
  • 14 Lessons (2h 29m)
  • Available from the app
  • English, Spanish, Portuguese, German, Italian, French
  • Unlimited access forever

Are you ready to delight your social media audience with exceptional copy? Paul Anglin, Copywriting Director at Craft Copy can show you how. Using his twenty years of experience in working with brands like Apple, Nike, and Microsoft, Paul shows you his process for producing engaging social media copy.

Discover how to use words to tell your brand’s story by starting with basic writing tools. Learn how to easily brainstorm ideas, develop them with insight, and deliver them creatively. Craft a campaign for your brand with relevant copy that captures your audience’s attention on social media.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Preparing
  • U3
    U3. Developing the Idea
  • U4
    U4. Copywriting and Social Media
  • FP
    FP Final Project
View details

Get to know Paul, the brands he has worked with, and how he fell into copywriting by chance. Discover the books that have influenced his writing and see his suggested reading list for exploring new writing styles and ideas.

In the second unit, learn about the importance of a good brief and how to use it for creating copy. Paul shows you how to write your own brief with working examples from a well-known client. See the different types of research he recommends to help define your ideas.

Develop the overall idea for your social media campaign by working on three essential elements: insight, challenge, and idea. Learn Paul’s methods for brainstorming ideas and see how he puts them into practice on an existing campaign.

In the final unit, Paul defines good social media copy and shows you how to keep your copy short, clear, and to the point. Finally, get some advice on how to make your copy memorable by giving it a twist.

What is this course's project?

Develop a copywriting campaign for your brand, from the initial brief, to the strategy, methods, and ideas, to the final copy.

Projects by course students

Who is it for?

This course is for anyone who wants to learn how to craft good social media copy for a brand while improving their writing skills.

What you need

All you need is a computer with a word processor and a creative idea that you would like to develop.


5546 Students
141 Reviews
96% Positive ratings

Paul Anglin

A course by Paul Anglin

Senior Copywriter

Paul Anglin is a senior copywriter and tone of voice consultant with over twenty years of experience based in Madrid, Spain. Since 2016, he has run his own studio, Craft Copywriting, where he works alongside his team writing for brands such as Nike, Apple, Microsoft, and Dunlop Sports.

He creates copy for digital media, app development, mobile, and print formats for agencies and brands in both London and Madrid. He also teaches copywriting for Master’s students at Madrid’s IE University.


  • U1


    • About Me
    • Influences
    • What We Will Do in the Course?
  • U2


    • Understanding the Brief 1
    • Understanding the Brief 2
    • Looking at Research
  • U3

    Developing the Idea

    • Developing the Idea
    • Methods for Finding an Idea
  • U4

    Copywriting and Social Media

    • Fundamentals of Copywriting
    • Understanding Social Media Copywriting
    • How to Write for Social
    • Let's Write Some Lines
    • Use a Formula
    • Give It a Twist
  • FP

    Final Project

    • Copywriting for Social Media

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Copywriting for Social Media. A Marketing, and Business course by Paul Anglin Best Seller

Copywriting for Social Media

A course by Paul Anglin
Senior Copywriter. Madrid, Spain.
Joined February 2015
  • 96% Positive reviews (141)
  • 5546 students