Best seller

Copywriting for Social Media

A course by Paul Anglin
Senior Copywriter. Madrid, Spain.
Joined February 2015
, Senior Copywriter

Learn how to write effective copy to attract and engage your brand's audience

  • Best seller
  • 98% positive reviews (1.1K)
  • 37838 students
  • Audio: English
  • English, Spanish, Portuguese, German, Italian, French, Polish, Dutch

Learn how to write effective copy to attract and engage your brand's audience

  • 98% positive reviews (1.1K)
  • 37838 students
  • 14 lessons (2h 29m)
  • 21 additional resources (8 files)
  • Online and at your own pace
  • Available on the app
  • Audio: English
  • English, Spanish, Portuguese, German, Italian, French, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

Are you ready to delight your social media audience with exceptional copy? Paul Anglin, Copywriting Director at Craft Copywriting can show you how. Using his twenty years of experience in working with brands like Apple, Nike, and Microsoft, Paul shows you his process for producing engaging social media copy.

Discover how to use words to tell your brand’s story by starting with basic writing tools. Learn how to easily brainstorm ideas, develop them with insight, and deliver them creatively. Craft a campaign for your brand with relevant copy that captures your audience’s attention on social media.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Preparing
  • U3
    U3. Developing the Idea
  • U4
    U4. Copywriting and Social Media
  • FP
    FP Final project
View details

Get to know Paul, the brands he has worked with, and how he fell into copywriting by chance. Discover the books that have influenced his writing and see his suggested reading list for exploring new writing styles and ideas.

In the second unit, learn about the importance of a good brief and how to use it for creating copy. Paul shows you how to write your own brief with working examples from a well-known client. See the different types of research he recommends to help define your ideas.

Develop the overall idea for your social media campaign by working on three essential elements: insight, challenge, and idea. Learn Paul’s methods for brainstorming ideas and see how he puts them into practice on an existing campaign.

In the final unit, Paul defines good social media copy and shows you how to keep your copy short, clear, and to the point. Finally, get some advice on how to make your copy memorable by giving it a twist.

What is this course's project?

Develop a copywriting campaign for your brand, from the initial brief, to the strategy, methods, and ideas, to the final copy.

Projects by course students

Who is this online course for?

This course is for anyone who wants to learn how to craft good social media copy for a brand while improving their writing skills.

Requirements and materials

All you need is a computer with a word processor and a creative idea that you would like to develop.


37838 Students
1066 Reviews
98% Positive ratings
  • More reviews

Paul Anglin

A course by Paul Anglin

Teacher Plus
Senior Copywriter

Paul Anglin is a senior copywriter and tone of voice consultant with over twenty years of experience based in Madrid, Spain. Since 2016, he has run his own studio, Craft Copywriting, where he works alongside his team writing for brands such as Nike, Apple, Microsoft, and Dunlop Sports.

He creates copy for digital media, app development, mobile, and print formats for agencies and brands in both London and Madrid. He also teaches copywriting for Master’s students at Madrid’s IE University.


  • U1


    • About Me
    • Influences
    • What We Will Do in the Course?
  • U2


    • Understanding the Brief 1
    • Understanding the Brief 2
    • Looking at Research
  • U3

    Developing the Idea

    • Developing the Idea
    • Methods for Finding an Idea
  • U4

    Copywriting and Social Media

    • Fundamentals of Copywriting
    • Understanding Social Media Copywriting
    • How to Write for Social
    • Let's Write Some Lines
    • Use a Formula
    • Give It a Twist
  • FP

    Final project

    • Copywriting for Social Media

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates

    If you're a Plus or PRO member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus or PRO member, when you complete a course you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates
Copywriting for Social Media. Marketing, Business, and Writing course by Paul Anglin Best seller

Copywriting for Social Media

A course by Paul Anglin
Senior Copywriter. Madrid, Spain.
Joined February 2015
  • 98% positive reviews (1.1K)
  • 37838 students