Copywriting for Social Media
Looking at Research
A course by Paul Anglin , Copywriting and social media expert
About the video: Looking at Research
Overview
“It’s important to understand the function of research in any project. How much do you do? What type? Do you need to even bother? We’ll look at the importance of research and talk about some ways you can carry it out to make your idea and your copy stronger. ”
In this video lesson Paul Anglin addresses the topic: Looking at Research, which is part of the Domestika online course: Copywriting for Social Media. Learn how to write effective copy to attract and engage your brand's audience.
Partial transcription of the video
“Looking at research Research is a big part of any campaign. There are lots of different types of research you can do, lots of different ways you can do it, but it is important to find out as much as you can about, obviously, the audience, about the marketplace, and understanding as much as you can before you start. We'll look at those different types of research and how they can help you understand more about your project. If you're working with an agency or within an agency, you might find the research has been done for you. Maybe you're working with a planner, or a strategist, or someone,...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting for Social Media
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Category
Marketing & Business, Writing -
Areas
Communication, Copywriting, Social Media, Writing
Paul Anglin
A course by Paul Anglin
Paul Anglin is a seasoned copywriting expert with a career spanning over two decades in the advertising and marketing industry. Having collaborated with renowned brands, he has honed his skills in creating impactful and persuasive content that captivates audiences across various platforms. His expertise lies in crafting strategic narratives that not only convey a brand's message but also resonate on a deeper level with the target audience. With a profound understanding of consumer psychology, Paul effectively blends creativity with insights to deliver copy that drives engagement and fosters brand loyalty.
A passionate educator, Paul has dedicated a significant part of his career to mentoring aspiring copywriters and marketing professionals. His teaching approach focuses on practical application, encouraging students to think outside the box while grounding their creativity in solid copywriting principles. Through workshops and lectures, Paul shares his wealth of knowledge, empowering individuals to enhance their writing skills and adapt to the ever-evolving digital landscape. His commitment to fostering talent and his innovative approach to copywriting make him a respected figure in the industry.
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- 14 lessons (2h 29m)
- 21 additional resources (8 files)
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- Audio: English
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- Level: Beginner
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