Copywriting for Social Media

Overview

“It’s important to understand the function of research in any project. How much do you do? What type? Do you need to even bother? We’ll look at the importance of research and talk about some ways you can carry it out to make your idea and your copy stronger. ”

In this video lesson Paul Anglin addresses the topic: Looking at Research, which is part of the Domestika online course: Copywriting for Social Media. Learn how to write effective copy to attract and engage your brand's audience.

Partial transcription of the video

“Research is a really big part of any campaign. There are lots of different types of research you can do. There are lots of different ways you can do it. But it is important, I think, to find out as much as you can about, obviously, the audience, about the marketplace, and just sort of understanding as much as you can before you start. We're going to look a little bit. at those different types of research and how they can help you understand more about your project. If you're working with an agency or within an agency, you might find that the research has been done for you. Maybe you're work...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Copywriting for Social Media

• Level: Beginner
• 98% positive reviews (1418)
• 64920 students
• 4 units
• 14 lessons (2h 29m)
• 8 downloads

• Category

  Marketing & Business, Writing

• Areas

  Communication, Copywriting, Social Media, Writing