Copywriting for Social Media
What We Will Do in the Course?
A course by Paul Anglin , Copywriting and social media expert
About the video: What We Will Do in the Course?
Overview
“We’ll take a bit of a look at what we’re going to be doing in this course. Obviously we’re looking at how to write great copy for social media, but we need to start a little further back than that. Let’s explain how this is going to work.”
In this video lesson Paul Anglin addresses the topic: What We Will Do in the Course?, which is part of the Domestika online course: Copywriting for Social Media. Learn how to write effective copy to attract and engage your brand's audience.
Partial transcription of the video
“What will we do in this course? In this lesson we'll take a look at what we'll be covering in the course. This is a course for writing for social media, so we'll be looking at copywriting for social media, but need to start a little bit further back than that. We need to look at the beginning of the process and how it all links up. You'll get plenty of people telling you that nobody reads copy anymore and it's not important everybody skims,... Everybody skims that's true, but copy is more important now than it's ever been. If you think about the volume of words that are being produced for s...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting for Social Media
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Category
Marketing & Business, Writing -
Areas
Communication, Copywriting, Social Media, Writing
Paul Anglin
A course by Paul Anglin
Paul Anglin is a seasoned copywriting expert with a career spanning over two decades in the advertising and marketing industry. Having collaborated with renowned brands, he has honed his skills in creating impactful and persuasive content that captivates audiences across various platforms. His expertise lies in crafting strategic narratives that not only convey a brand's message but also resonate on a deeper level with the target audience. With a profound understanding of consumer psychology, Paul effectively blends creativity with insights to deliver copy that drives engagement and fosters brand loyalty.
A passionate educator, Paul has dedicated a significant part of his career to mentoring aspiring copywriters and marketing professionals. His teaching approach focuses on practical application, encouraging students to think outside the box while grounding their creativity in solid copywriting principles. Through workshops and lectures, Paul shares his wealth of knowledge, empowering individuals to enhance their writing skills and adapt to the ever-evolving digital landscape. His commitment to fostering talent and his innovative approach to copywriting make him a respected figure in the industry.
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- 14 lessons (2h 29m)
- 21 additional resources (8 files)
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- Available on the app
- Audio: English
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- Level: Beginner
- Unlimited access forever
