Copywriting for Social Media
Developing the Idea
A course by Paul Anglin , Copywriting and social media expert
About the video: Developing the Idea
Overview
“This lesson will focus on the steps of developing the idea behind your campaign. ”
In this video lesson Paul Anglin addresses the topic: Developing the Idea, which is part of the Domestika online course: Copywriting for Social Media. Learn how to write effective copy to attract and engage your brand's audience.
Partial transcription of the video
“Developing the idea We've looked at the different elements of research that you can do. Here you might hear things called product truths, big idea, brand idea. These are all different versions of the same thing. For our purposes we'll use those three terms of insight, creative challenge and idea. The insight is about what position is your audience in relative to your product or service? What is it that they need? There's a good example we can look at here. It's a piece of work done by Grey and a few other WPP agencies. It was for the UN and it was called "The People's Seat" It was focused a...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting for Social Media
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Category
Marketing & Business, Writing -
Areas
Communication, Copywriting, Social Media, Writing
Paul Anglin
A course by Paul Anglin
Paul Anglin is a seasoned copywriting expert with a career spanning over two decades in the advertising and marketing industry. Having collaborated with renowned brands, he has honed his skills in creating impactful and persuasive content that captivates audiences across various platforms. His expertise lies in crafting strategic narratives that not only convey a brand's message but also resonate on a deeper level with the target audience. With a profound understanding of consumer psychology, Paul effectively blends creativity with insights to deliver copy that drives engagement and fosters brand loyalty.
A passionate educator, Paul has dedicated a significant part of his career to mentoring aspiring copywriters and marketing professionals. His teaching approach focuses on practical application, encouraging students to think outside the box while grounding their creativity in solid copywriting principles. Through workshops and lectures, Paul shares his wealth of knowledge, empowering individuals to enhance their writing skills and adapt to the ever-evolving digital landscape. His commitment to fostering talent and his innovative approach to copywriting make him a respected figure in the industry.
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- 14 lessons (2h 29m)
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- Audio: English
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- Level: Beginner
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