Copywriting for Social Media
Understanding Social Media Copywriting
A course by Paul Anglin , Senior Copywriter
About the video: Understanding Social Media Copywriting
Overview
“Writing for social media is different from other forms of copywriting. We’ll look at what makes social different, what makes it the same, and how you can make your words work harder in this medium. ”
In this video lesson Paul Anglin addresses the topic: Understanding Social Media Copywriting, which is part of the Domestika online course: Copywriting for Social Media. Learn how to write effective copy to attract and engage your brand's audience.
Partial transcription of the video
“In this lesson, we're going to look at writing for social media specifically. Now we've got that grounding in the fundamentals of copywriting, and we've got our head around some of the basics. We can now move into writing for social. and understand a little bit more about the restrictions and the opportunities we encounter to make sure that our words work as hard as possible in that format. So there are three things we're going to look at here to understand a little bit more about what makes social different. The first one I want to go through is how to work with visuals. Obviously, social ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting for Social Media
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Category
Marketing & Business, Writing -
Areas
Communication, Copywriting, Social Media, Writing
Paul Anglin
A course by Paul Anglin
Paul Anglin is a senior copywriter and tone of voice consultant with over twenty years of experience based in Madrid, Spain. Since 2016, he has run his own studio, Craft Copywriting, where he works alongside his team writing for brands such as Nike, Apple, Microsoft, and Dunlop Sports.
He creates copy for digital media, app development, mobile, and print formats for agencies and brands in both London and Madrid. He also teaches copywriting for Master’s students at Madrid’s IE University.
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- 14 lessons (2h 29m)
- 21 additional resources (8 files)
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- Audio: English, Spanish, French, Italian, Portuguese
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- Level: Beginner
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