Copywriting for Social Media
Understanding Social Media Copywriting
A course by Paul Anglin , Copywriting and social media expert
About the video: Understanding Social Media Copywriting
Overview
“Writing for social media is different from other forms of copywriting. We’ll look at what makes social different, what makes it the same, and how you can make your words work harder in this medium. ”
In this video lesson Paul Anglin addresses the topic: Understanding Social Media Copywriting, which is part of the Domestika online course: Copywriting for Social Media. Learn how to write effective copy to attract and engage your brand's audience.
Partial transcription of the video
“Understanding social media copywriting In this lesson we'll look at writing for social media specifically. Now we've got that grounding in the fundamentals of copywriting and we've got our head 'round some of the basics, we can now move into writing for social, and understand a bit more about the restrictions and the opportunities we encounter to make sure that our words work as hard as possible in that format. There are three things we'll look at here to understand a bit more about what makes social different. The first one I wanna go through is how to work with visuals. Obviously social m...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting for Social Media
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Category
Marketing & Business, Writing -
Areas
Communication, Copywriting, Social Media, Writing
Paul Anglin
A course by Paul Anglin
Paul Anglin is a seasoned copywriting expert with a career spanning over two decades in the advertising and marketing industry. Having collaborated with renowned brands, he has honed his skills in creating impactful and persuasive content that captivates audiences across various platforms. His expertise lies in crafting strategic narratives that not only convey a brand's message but also resonate on a deeper level with the target audience. With a profound understanding of consumer psychology, Paul effectively blends creativity with insights to deliver copy that drives engagement and fosters brand loyalty.
A passionate educator, Paul has dedicated a significant part of his career to mentoring aspiring copywriters and marketing professionals. His teaching approach focuses on practical application, encouraging students to think outside the box while grounding their creativity in solid copywriting principles. Through workshops and lectures, Paul shares his wealth of knowledge, empowering individuals to enhance their writing skills and adapt to the ever-evolving digital landscape. His commitment to fostering talent and his innovative approach to copywriting make him a respected figure in the industry.
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- 14 lessons (2h 29m)
- 21 additional resources (8 files)
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- Available on the app
- Audio: English
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- Level: Beginner
- Unlimited access forever
