E-Commerce: Launching an Online Store from Scratch
Follow up with Your Business: Reporting and Analysing Performance
A course by Ellie Rivers , E-commerce & Digital Marketing Consultant
About the video: Follow up with Your Business: Reporting and Analysing Performance
Overview
“In this lesson, I will provide you with an overview of how to track the success of your shop, and what metrics to pay attention to.”
In this video lesson Ellie Rivers addresses the topic: Follow up with Your Business: Reporting and Analysing Performance, which is part of the Domestika online course: E-Commerce: Launching an Online Store from Scratch. Learn how to successfully build and market an online store with actionable e-commerce strategies.
Partial transcription of the video
“Follow up with Your Business: Reporting and Analyzing Performance Tracking your online performance and making adjustments is key to making sure your online business is a success. We'll talk through how to do this in the next lesson. Set yourself achievable targets to measure your success on a weekly and monthly basis and keep an eye on your sales on a daily basis to see how you're doing. Understand it might be slow at first and you'll start to analyse which channels perform best and how you can improve your overall results by making incremental changes to these channels. Most web platforms ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: E-Commerce: Launching an Online Store from Scratch
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Category
Marketing & Business, Web & App Design -
Areas
Business, Digital Marketing, E-commerce, Marketing
Ellie Rivers
A course by Ellie Rivers
From a young age, Ellie Rivers decided she wanted to work in the fashion industry. While studying Womenswear Design at Ravensbourne College of Design & Communication London, she landed an internship for Nylon magazine, where her true calling for digital marketing began. After launching her first successful online business, she discovered her passion for e-commerce and her career path was set.
Before setting up her own e-commerce consultancy firm in 2019, Ellie worked with agencies and in-house for brands like Lulu Guinness, Caramel London, and Harvey Nichols. At Ellie Rivers Consulting, she advises global lifestyle and fashion brands on their e-commerce and digital marketing strategies. Ellie is also the founder of A Few Great Women, a collective of women in e-commerce, branding, and digital marketing who offer high-level expertise for brands and businesses who want to grow their online businesses.
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