E-Commerce: Launching an Online Store from Scratch
Competitive Analysis
A course by Ellie Rivers , E-commerce & Digital Marketing Consultant
About the video: Competitive Analysis
Overview
“Who are your competitors? What are they doing well? How much are they charging? What are their USPS? This lesson identifies the process of identifying business competitors, how to compile the information and then how to use this as a reference. ”
In this video lesson Ellie Rivers addresses the topic: Competitive Analysis, which is part of the Domestika online course: E-Commerce: Launching an Online Store from Scratch. Learn how to successfully build and market an online store with actionable e-commerce strategies.
Partial transcription of the video
“Competitive Analysis In this lesson, I'll be working through how to compile a business competitive analysis, and how to use it as a reference for your own. A competitive analysis is a document which analyses the key strengths and weaknesses from your business' competitors. Understanding the process of creating a competitive analysis can be broken down into a few key areas. Let me show you how to do it. When you're gathering your competitor's information, it's great to plot this out into some form of document, so that you have a quick compare on who's doing what, and it enables you to have r...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: E-Commerce: Launching an Online Store from Scratch
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Category
Marketing & Business, Web & App Design -
Areas
Business, Digital Marketing, E-commerce, Marketing
Ellie Rivers
A course by Ellie Rivers
From a young age, Ellie Rivers decided she wanted to work in the fashion industry. While studying Womenswear Design at Ravensbourne College of Design & Communication London, she landed an internship for Nylon magazine, where her true calling for digital marketing began. After launching her first successful online business, she discovered her passion for e-commerce and her career path was set.
Before setting up her own e-commerce consultancy firm in 2019, Ellie worked with agencies and in-house for brands like Lulu Guinness, Caramel London, and Harvey Nichols. At Ellie Rivers Consulting, she advises global lifestyle and fashion brands on their e-commerce and digital marketing strategies. Ellie is also the founder of A Few Great Women, a collective of women in e-commerce, branding, and digital marketing who offer high-level expertise for brands and businesses who want to grow their online businesses.
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