E-Commerce: Launching an Online Store from Scratch
Product Plan
A course by Ellie Rivers , E-commerce & Digital Marketing Consultant
About the video: Product Plan
Overview
“This is the lesson in which we will focus on the construction of the product map using Excel. Once it's ready, we will upload it to the website.”
In this video lesson Ellie Rivers addresses the topic: Product Plan, which is part of the Domestika online course: E-Commerce: Launching an Online Store from Scratch. Learn how to successfully build and market an online store with actionable e-commerce strategies.
Partial transcription of the video
“Product Plan In this video, I'd like to take you through the importance of writing your product page content and ensuring that your customers have all the information they need in order to shop your site. When you're ready to start compiling your product information, there's a few key things that you need to ensure you bear in mind when doing so. First of all, your product title. It's really important that's informative, both from a customer perspective, but also from a Google perspective. When Google view your site, it'll look at your product titles and it'll give Google a good understandi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: E-Commerce: Launching an Online Store from Scratch
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Category
Marketing & Business, Web & App Design -
Areas
Business, Digital Marketing, E-commerce, Marketing
Ellie Rivers
A course by Ellie Rivers
From a young age, Ellie Rivers decided she wanted to work in the fashion industry. While studying Womenswear Design at Ravensbourne College of Design & Communication London, she landed an internship for Nylon magazine, where her true calling for digital marketing began. After launching her first successful online business, she discovered her passion for e-commerce and her career path was set.
Before setting up her own e-commerce consultancy firm in 2019, Ellie worked with agencies and in-house for brands like Lulu Guinness, Caramel London, and Harvey Nichols. At Ellie Rivers Consulting, she advises global lifestyle and fashion brands on their e-commerce and digital marketing strategies. Ellie is also the founder of A Few Great Women, a collective of women in e-commerce, branding, and digital marketing who offer high-level expertise for brands and businesses who want to grow their online businesses.
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- 14 lessons (1h 40m)
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- Audio: English
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- Level: Beginner
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