E-Commerce: Launching an Online Store from Scratch
Influences
A course by Ellie Rivers , E-commerce & Digital Marketing Consultant
About the video: Influences
Overview
“This lesson explores my inspirations and influences and explains how the world of print and publishing has inspired my career path and work choices. My long term love of publications has fuelled my long term quest to translate this physical representation of fashion and brands to an online audience. ”
In this video lesson Ellie Rivers addresses the topic: Influences , which is part of the Domestika online course: E-Commerce: Launching an Online Store from Scratch. Learn how to successfully build and market an online store with actionable e-commerce strategies.
Partial transcription of the video
“Influences In this lesson I'll be sharing some of my influences with you. Despite the shift from publishing to print online fashion magazines have always been a long time inspiration for me. In times gone by when I'd wait for my monthly copy of Vogue to arrive at my door I would eagerly anticipate the opening of each page and see what's inside. The beauty of the story telling, the feeling of the paper, everything about it inspired me. The images of the girls in the magazines would always inspire me and I loved to wait and see what would come next. I just love the colours and places that the...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: E-Commerce: Launching an Online Store from Scratch
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Category
Marketing & Business, Web & App Design -
Areas
Business, Digital Marketing, E-commerce, Marketing
Ellie Rivers
A course by Ellie Rivers
From a young age, Ellie Rivers decided she wanted to work in the fashion industry. While studying Womenswear Design at Ravensbourne College of Design & Communication London, she landed an internship for Nylon magazine, where her true calling for digital marketing began. After launching her first successful online business, she discovered her passion for e-commerce and her career path was set.
Before setting up her own e-commerce consultancy firm in 2019, Ellie worked with agencies and in-house for brands like Lulu Guinness, Caramel London, and Harvey Nichols. At Ellie Rivers Consulting, she advises global lifestyle and fashion brands on their e-commerce and digital marketing strategies. Ellie is also the founder of A Few Great Women, a collective of women in e-commerce, branding, and digital marketing who offer high-level expertise for brands and businesses who want to grow their online businesses.
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- Audio: English
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- Level: Beginner
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