E-Commerce: Launching an Online Store from Scratch
Identify Your Niche
A course by Ellie Rivers , E-commerce & Digital Marketing Consultant
About the video: Identify Your Niche
Overview
“Who is the customer and how do you market to them? This lesson focuses on identifying the key customer profiles to correctly focus the marketing, content and business strategy to these groups. The lesson explains what is required to do this as well as the whys and hows. ”
In this video lesson Ellie Rivers addresses the topic: Identify Your Niche, which is part of the Domestika online course: E-Commerce: Launching an Online Store from Scratch. Learn how to successfully build and market an online store with actionable e-commerce strategies.
Partial transcription of the video
“Identify Your Niche In this lesson, I'm going to talk you through how to identify your niche, and how it will guide your content marketing strategy. IDENTIFYING YOUR NICHE The person that you want to market to, the person that is gonna buy your brand. The first step to doing this is to picture that ideal customer. And think about some of the following: Who they are? What they do? What industry they work in? What their hobbies are? Their lifestyle choices, interests... And why is that important? It will help to define your marketing strategy and give you a clear understanding about your bran...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: E-Commerce: Launching an Online Store from Scratch
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Category
Marketing & Business, Web & App Design -
Areas
Business, Digital Marketing, E-commerce, Marketing
Ellie Rivers
A course by Ellie Rivers
From a young age, Ellie Rivers decided she wanted to work in the fashion industry. While studying Womenswear Design at Ravensbourne College of Design & Communication London, she landed an internship for Nylon magazine, where her true calling for digital marketing began. After launching her first successful online business, she discovered her passion for e-commerce and her career path was set.
Before setting up her own e-commerce consultancy firm in 2019, Ellie worked with agencies and in-house for brands like Lulu Guinness, Caramel London, and Harvey Nichols. At Ellie Rivers Consulting, she advises global lifestyle and fashion brands on their e-commerce and digital marketing strategies. Ellie is also the founder of A Few Great Women, a collective of women in e-commerce, branding, and digital marketing who offer high-level expertise for brands and businesses who want to grow their online businesses.
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- Level: Beginner
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