E-Commerce: Launching an Online Store from Scratch
Content Plan
A course by Ellie Rivers , E-commerce & Digital Marketing Consultant
About the video: Content Plan
Overview
“In this lesson, I will lay out a structure for the content plan, from building a site map through to a blog or journals, and about us pages.”
In this video lesson Ellie Rivers addresses the topic: Content Plan, which is part of the Domestika online course: E-Commerce: Launching an Online Store from Scratch. Learn how to successfully build and market an online store with actionable e-commerce strategies.
Partial transcription of the video
“Content Plan A lot of what you've learned will now come together and your website will start to take shape. I'm gonna talk you through your content planning in this lesson. It really gives you the opportunity to understand how the pages will sit across the site, your navigation and your footer. So I've got here my site map that I've started to build for my website. And it gives me an idea of what I'm gonna be including in my header. And then in my top navigation, I'm gonna split it by Our Story and my Shop. So, I've got my Collections and my Categories. It gives you a good understanding abo...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: E-Commerce: Launching an Online Store from Scratch
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Category
Marketing & Business, Web & App Design -
Areas
Business, Digital Marketing, E-commerce, Marketing
Ellie Rivers
A course by Ellie Rivers
From a young age, Ellie Rivers decided she wanted to work in the fashion industry. While studying Womenswear Design at Ravensbourne College of Design & Communication London, she landed an internship for Nylon magazine, where her true calling for digital marketing began. After launching her first successful online business, she discovered her passion for e-commerce and her career path was set.
Before setting up her own e-commerce consultancy firm in 2019, Ellie worked with agencies and in-house for brands like Lulu Guinness, Caramel London, and Harvey Nichols. At Ellie Rivers Consulting, she advises global lifestyle and fashion brands on their e-commerce and digital marketing strategies. Ellie is also the founder of A Few Great Women, a collective of women in e-commerce, branding, and digital marketing who offer high-level expertise for brands and businesses who want to grow their online businesses.
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- Level: Beginner
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