E-Commerce: Launching an Online Store from Scratch
Marketing and Advertising
A course by Ellie Rivers , E-commerce & Digital Marketing Consultant
About the video: Marketing and Advertising
Overview
“Tracking your online performance and making adjustments is key in making the most of your platform. We’ll go over this fundamental aspect in this lesson.”
In this video lesson Ellie Rivers addresses the topic: Marketing and Advertising, which is part of the Domestika online course: E-Commerce: Launching an Online Store from Scratch. Learn how to successfully build and market an online store with actionable e-commerce strategies.
Partial transcription of the video
“Marketing & Advertising There are many different ways to market and advertise your online business. I'll talk you through some examples in the next lesson. Firstly search and display marketing. This is paying for an advert on Google, when you type in a specific word, or in this instance a brand name and the ad will appear at the top of the Google page in order for your customers to find you first. This is a good example of a search and display ad for a brand that I work with. As you can see, I put the brand name in here and it arrives with this ad and some call to actions based on what ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: E-Commerce: Launching an Online Store from Scratch
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Category
Marketing & Business, Web & App Design -
Areas
Business, Digital Marketing, E-commerce, Marketing
Ellie Rivers
A course by Ellie Rivers
From a young age, Ellie Rivers decided she wanted to work in the fashion industry. While studying Womenswear Design at Ravensbourne College of Design & Communication London, she landed an internship for Nylon magazine, where her true calling for digital marketing began. After launching her first successful online business, she discovered her passion for e-commerce and her career path was set.
Before setting up her own e-commerce consultancy firm in 2019, Ellie worked with agencies and in-house for brands like Lulu Guinness, Caramel London, and Harvey Nichols. At Ellie Rivers Consulting, she advises global lifestyle and fashion brands on their e-commerce and digital marketing strategies. Ellie is also the founder of A Few Great Women, a collective of women in e-commerce, branding, and digital marketing who offer high-level expertise for brands and businesses who want to grow their online businesses.
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- 14 lessons (1h 40m)
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- Audio: English
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- Level: Beginner
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