E-Commerce: Launching an Online Store from Scratch
Introduction
A course by Ellie Rivers , E-commerce & Digital Marketing Consultant
About the video: Introduction
Overview
“In this lesson, you will discover more about my work and career journey and how my obsession with fashion and the creative industries and an opportunity at university led to me launching my first fashion brand. Following on from that how I worked my way up the career ladder from working with a selection of luxury British brands to working for a boutique eCommerce consultancy agency, and finally to setting up my own consultancy business and founding my female eCommerce & branding collective. ”
In this video lesson Ellie Rivers addresses the topic: Introduction , which is part of the Domestika online course: E-Commerce: Launching an Online Store from Scratch. Learn how to successfully build and market an online store with actionable e-commerce strategies.
Partial transcription of the video
“Hi, i'm Ellie Rivers. I'm a digital and e-commerce consultant. Welcome to my course. I'm going to share a little bit about my career and my journey. I considered myself to be a creative individual and I always knew I wanted to work in fashion. So I started off going to Oxford where I did a foundation course in art and design. and then got a place at the prestigious Ravensbourne College of Art and Design just outside London. It was there that I studied women's wear fashion design And my adventures began. During my second year at university, I decided that I was going to go to New York and do...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: E-Commerce: Launching an Online Store from Scratch
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Category
Marketing & Business, Web & App Design -
Areas
Business, Digital Marketing, E-commerce, Marketing
Ellie Rivers
A course by Ellie Rivers
From a young age, Ellie Rivers decided she wanted to work in the fashion industry. While studying Womenswear Design at Ravensbourne College of Design & Communication London, she landed an internship for Nylon magazine, where her true calling for digital marketing began. After launching her first successful online business, she discovered her passion for e-commerce and her career path was set.
Before setting up her own e-commerce consultancy firm in 2019, Ellie worked with agencies and in-house for brands like Lulu Guinness, Caramel London, and Harvey Nichols. At Ellie Rivers Consulting, she advises global lifestyle and fashion brands on their e-commerce and digital marketing strategies. Ellie is also the founder of A Few Great Women, a collective of women in e-commerce, branding, and digital marketing who offer high-level expertise for brands and businesses who want to grow their online businesses.
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