E-Commerce: Launching an Online Store from Scratch
Ecommerce Platforms
A course by Ellie Rivers , E-commerce & Digital Marketing Consultant
About the video: Ecommerce Platforms
Overview
“Choosing an eCommerce platform depends on identifying the few key areas of the student’s business and understanding which platform will support those areas.”
In this video lesson Ellie Rivers addresses the topic: Ecommerce Platforms, which is part of the Domestika online course: E-Commerce: Launching an Online Store from Scratch. Learn how to successfully build and market an online store with actionable e-commerce strategies.
Partial transcription of the video
“Ecommerce Platforms The next decision to make is which platform you're going to choose for your website. I'm going to talk about the four main site platforms available and how to choose between them. The first platform is Shopify, by far the market leader with over one million stores represented on the platform. Let's have a look at it in more detail: Shopify is an ecommerce platform. There are a number of different pricing options starting with as little as 29 dollars a month. There are transactional fees attributed to every purchase that's placed through this site so you have to consider ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: E-Commerce: Launching an Online Store from Scratch
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Category
Marketing & Business, Web & App Design -
Areas
Business, Digital Marketing, E-commerce, Marketing
Ellie Rivers
A course by Ellie Rivers
From a young age, Ellie Rivers decided she wanted to work in the fashion industry. While studying Womenswear Design at Ravensbourne College of Design & Communication London, she landed an internship for Nylon magazine, where her true calling for digital marketing began. After launching her first successful online business, she discovered her passion for e-commerce and her career path was set.
Before setting up her own e-commerce consultancy firm in 2019, Ellie worked with agencies and in-house for brands like Lulu Guinness, Caramel London, and Harvey Nichols. At Ellie Rivers Consulting, she advises global lifestyle and fashion brands on their e-commerce and digital marketing strategies. Ellie is also the founder of A Few Great Women, a collective of women in e-commerce, branding, and digital marketing who offer high-level expertise for brands and businesses who want to grow their online businesses.
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