E-Commerce: Launching an Online Store from Scratch
Identify Your Business
A course by Ellie Rivers , E-commerce & Digital Marketing Consultant
About the video: Identify Your Business
Overview
“In this lesson, you will learn how to create a business strategy, finalise the brand USP and also understand concepts like market value or marketing strategy.”
In this video lesson Ellie Rivers addresses the topic: Identify Your Business, which is part of the Domestika online course: E-Commerce: Launching an Online Store from Scratch. Learn how to successfully build and market an online store with actionable e-commerce strategies.
Partial transcription of the video
“Identify Your Business In this lesson, you'll learn how to create a business strategy, understand your brand USPs, and more about your pricing, communication and marketing strategy. IDENTIFY YOUR BUSINESS So, we'll be identifying what your business does, what it sells and what is your brand's USP. USP is your Unique Selling Proposition, what makes you different from everyone else. and why would someone want to buy from you. So, understand how your brand would be positioned in your market. Look at the industry and the sector, how it's currently performing in terms of revenue, and understand ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: E-Commerce: Launching an Online Store from Scratch
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Category
Marketing & Business, Web & App Design -
Areas
Business, Digital Marketing, E-commerce, Marketing
Ellie Rivers
A course by Ellie Rivers
From a young age, Ellie Rivers decided she wanted to work in the fashion industry. While studying Womenswear Design at Ravensbourne College of Design & Communication London, she landed an internship for Nylon magazine, where her true calling for digital marketing began. After launching her first successful online business, she discovered her passion for e-commerce and her career path was set.
Before setting up her own e-commerce consultancy firm in 2019, Ellie worked with agencies and in-house for brands like Lulu Guinness, Caramel London, and Harvey Nichols. At Ellie Rivers Consulting, she advises global lifestyle and fashion brands on their e-commerce and digital marketing strategies. Ellie is also the founder of A Few Great Women, a collective of women in e-commerce, branding, and digital marketing who offer high-level expertise for brands and businesses who want to grow their online businesses.
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- 4,145 students
- 14 lessons (1h 40m)
- 21 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English
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- Level: Beginner
- Unlimited access forever
