E-Commerce: Launching an Online Store from Scratch
What Will We Do in This Course?
A course by Ellie Rivers , E-commerce & Digital Marketing Consultant
About the video: What Will We Do in This Course?
Overview
“Here we will cover all the key areas we will be focusing on within your course. Starting with the initial research and planning stages, you will be guided through how to identify your target market, create your business plan, and finally, planning the design and execution of your eCommerce website. ”
In this video lesson Ellie Rivers addresses the topic: What Will We Do in This Course?, which is part of the Domestika online course: E-Commerce: Launching an Online Store from Scratch. Learn how to successfully build and market an online store with actionable e-commerce strategies.
Partial transcription of the video
“What Will We Do in This Course? In this lesson I will give you a short overview of all the areas we are set to learn within the course. In this course we will be learning the principals of e-commerce, how to design and build your own website, and how to market it and build it to a global audience. You will also gain an understanding of the different e-commerce platforms available and how to choose one which suits your business. I will be pointing out all the key areas to focus on from design and branding, through to identification of your brand strategy and marketing. The next area we will ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: E-Commerce: Launching an Online Store from Scratch
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Category
Marketing & Business, Web & App Design -
Areas
Business, Digital Marketing, E-commerce, Marketing
Ellie Rivers
A course by Ellie Rivers
From a young age, Ellie Rivers decided she wanted to work in the fashion industry. While studying Womenswear Design at Ravensbourne College of Design & Communication London, she landed an internship for Nylon magazine, where her true calling for digital marketing began. After launching her first successful online business, she discovered her passion for e-commerce and her career path was set.
Before setting up her own e-commerce consultancy firm in 2019, Ellie worked with agencies and in-house for brands like Lulu Guinness, Caramel London, and Harvey Nichols. At Ellie Rivers Consulting, she advises global lifestyle and fashion brands on their e-commerce and digital marketing strategies. Ellie is also the founder of A Few Great Women, a collective of women in e-commerce, branding, and digital marketing who offer high-level expertise for brands and businesses who want to grow their online businesses.
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- Level: Beginner
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