E-Commerce: Launching an Online Store from Scratch
A course by Ellie RiversE-commerce & Digital Marketing Consultant
A course by Ellie Rivers, E-commerce & Digital Marketing Consultant
Learn how to successfully build and market an online store with actionable e-commerce strategies
Building your business online is an opportunity to provide your customers with 24/7 availability and open your store to the world. Ellie Rivers has been helping small business owners and major brands develop tailored e-commerce and digital marketing strategies for over twelve years and in this course, she guides you through creating your own efficient and professional online business.
Start by learning the basics of e-commerce, identifying your target audience, designing, and building your online store using a tailored strategy that can help your brand reach its full potential. Are you ready to start growing your online presence and start building an online customer base?
What will you learn in this online course?
14 lessons & 21 downloads
What Will We Do in This Course?
2 minutes, 21 seconds
The Basics of eCommerce
18 minutes, 34 seconds
Ecommerce Trends
9 minutes, 15 seconds
Ecommerce Platforms
5 minutes, 27 seconds
Identify Your Business
7 minutes, 28 seconds
Identify Your Niche
5 minutes, 51 seconds
What's included in this course?
Meet Ellie Rivers, discover her work and career journey, and how she created her e-commerce consultancy company. See how the world of print and publishing influences her work and get a quick summary of what you’ll learn in the course.
Discover the key elements of e-commerce, including design, technology, branding, and more. Identify key trends and how they will impact the future of selling, marketing, and content planning so you can future-proof your business. See the e-commerce platforms Ellie recommends and answer a series of questions to identify the best option for your business.
Create your business strategy, define your brand’s unique selling points, and learn about market value. See how to identify your key customer profiles as a way of focusing your marketing, content, and business strategy.
Next, it’s time to put all you’ve learned into practice by creating your online store and designing your content plan. Discover how to optimize the text on your web pages to get the right kind of traffic to your site.
Learn about the key advertising and marketing channels and discover which ones are best suited to attract your customer profiles. Finally, see how you can track your online performance by analyzing key metrics to make adjustments where needed.
What is this course's project?
Develop the tools to research, analyze, and develop an e-commerce business plan from scratch.
Who is this online course for?
This course is for any small business owner who wants to create an online store for their product or service.
Requirements and materials
To take this course, you will need a business or concept for a product or service that you want to sell online.
As for materials, all you need is a computer. Adobe Photoshop is useful, but not essential for taking this course.
Reviews
- 11 months ago
un curso muy bien explicado se entiende a la perfeccion gracias a la plataforma por otorgar estos cursos y a los profesores
- 1 year ago
Excelente curso, claro y consciso. Información fácil de entender y entretenido.
- 1 year ago
Really helpful course , great aesthetic and lots of info to dive into. I recommend it 100%
- 1 year ago
Zero konkretów, sama teoria, nie jest to kurs dla kogos kto chce pierwszy raz uruchomic sklep na shopify.
- 1 year ago
Excelente curso!
Before setting up her own e-commerce consultancy firm in 2019, Ellie worked with agencies and in-house for brands like Lulu Guinness, Caramel London, and Harvey Nichols. At Ellie Rivers Consulting, she advises global lifestyle and fashion brands on their e-commerce and digital marketing strategies. Ellie is also the founder of A Few Great Women, a collective of women in e-commerce, branding, and digital marketing who offer high-level expertise for brands and businesses who want to grow their online businesses.
Content
- U1
Introduction
- Introduction
- Influences
- What Will We Do in This Course?
- U2
Preparation
- The Basics of eCommerce
- Ecommerce Trends
- Ecommerce Platforms
- U3
Research
- Identify Your Business
- Identify Your Niche
- Competitive Analysis
- U4
Planning
- First Steps: Setting up Your Account and Design Plan
- Content Plan
- Product Plan
- Marketing and Advertising
- Follow up with Your Business: Reporting and Analysing Performance
- FP
Final project
- E-Commerce Fundamentals: Launching an Online Store from Scratch
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
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FAQs
Yes, this course is designed for beginners and covers all the essentials needed to launch and grow a fashion brand online, including branding, website setup, and marketing.
No prior experience is required. Basic computer skills and internet access are helpful, but all key concepts, from storytelling to e-commerce setup, are explained step-by-step.
You’ll learn branding, visual storytelling, website design, e-commerce setup, product photography, marketing strategies, and customer research—everything needed to launch and grow a successful fashion brand online.
Yes, the course compares major e-commerce platforms and guides you in choosing the one that best fits your business needs and budget.
Yes, the course covers creating fashion moodboards, single line drawings, and magazine-style visual storytelling to help you build a compelling brand narrative.
Yes, you’ll learn editorial photography techniques, product image optimization, and visual content strategies to increase engagement and sales.
You’ll get step-by-step guidance on store setup, branding, social media marketing, pricing strategies, and digital advertising to launch and promote your store effectively.