E-Commerce: Launching an Online Store from Scratch

A course by Ellie Rivers , E-commerce & Digital Marketing Consultant

E-commerce & Digital Marketing Consultant. London, United Kingdom.
Joined April 2020

Learn how to successfully build and market an online store with actionable e-commerce strategies

  • 97% positive reviews (69)
  • 3295 students
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch

Learn how to successfully build and market an online store with actionable e-commerce strategies

A course by Ellie Rivers

Building your business online is an opportunity to provide your customers with 24/7 availability and open your store to the world. Ellie Rivers has been helping small business owners and major brands develop tailored e-commerce and digital marketing strategies for over twelve years and in this course, she guides you through creating your own efficient and professional online business.

Start by learning the basics of e-commerce, identifying your target audience, designing, and building your online store using a tailored strategy that can help your brand reach its full potential. Are you ready to start growing your online presence and start building an online customer base?

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What will you learn in this online course?

14 lessons & 21 downloads

What Will We Do in This Course?
2 minutes, 21 seconds
The Basics of eCommerce
18 minutes, 34 seconds
Ecommerce Trends
9 minutes, 15 seconds
Ecommerce Platforms
5 minutes, 27 seconds
Identify Your Business
7 minutes, 28 seconds
Identify Your Niche
5 minutes, 51 seconds
  • 97% positive reviews (69)
  • 3295 students
  • 14 lessons (1h 40m)
  • 21 additional resources (6 files)
  • Online and at your own pace
  • Available on the app
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

Develop the tools to research, analyze, and develop an e-commerce business plan from scratch.

Who is this online course for?

This course is for any small business owner who wants to create an online store for their product or service.

Requirements and materials

To take this course, you will need a business or concept for a product or service that you want to sell online.

As for materials, all you need is a computer. Adobe Photoshop is useful, but not essential for taking this course.


Reviews

3295 Students
69 Reviews
97% Positive ratings

Ellie Rivers

A course by Ellie Rivers

Teacher Plus
E-commerce & Digital Marketing Consultant

From a young age, Ellie Rivers decided she wanted to work in the fashion industry. While studying Womenswear Design at Ravensbourne College of Design & Communication London, she landed an internship for Nylon magazine, where her true calling for digital marketing began. After launching her first successful online business, she discovered her passion for e-commerce and her career path was set.

Before setting up her own e-commerce consultancy firm in 2019, Ellie worked with agencies and in-house for brands like Lulu Guinness, Caramel London, and Harvey Nichols. At Ellie Rivers Consulting, she advises global lifestyle and fashion brands on their e-commerce and digital marketing strategies. Ellie is also the founder of A Few Great Women, a collective of women in e-commerce, branding, and digital marketing who offer high-level expertise for brands and businesses who want to grow their online businesses.


Content

  • U1

    Introduction

    • Introduction
    • Influences
    • What Will We Do in This Course?
  • U2

    Preparation

    • The Basics of eCommerce
    • Ecommerce Trends
    • Ecommerce Platforms
  • U3

    Research

    • Identify Your Business
    • Identify Your Niche
    • Competitive Analysis
  • U4

    Planning

    • First Steps: Setting up Your Account and Design Plan
    • Content Plan
    • Product Plan
    • Marketing and Advertising
    • Follow up with Your Business: Reporting and Analysing Performance
  • FP

    Final project

    • E-Commerce Fundamentals: Launching an Online Store from Scratch

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
E-Commerce: Launching an Online Store from Scratch. Marketing, Business, Web, and App Design course by Ellie Rivers

E-Commerce: Launching an Online Store from Scratch

A course by Ellie Rivers
E-commerce & Digital Marketing Consultant. London, United Kingdom.
Joined April 2020
  • 97% positive reviews (69)
  • 3295 students