E-Commerce: Launching an Online Store from Scratch
The Basics of eCommerce
A course by Ellie Rivers , E-commerce & Digital Marketing Consultant
About the video: The Basics of eCommerce
Overview
“Ecommerce is your shop front to the world. It’s open 24 hours a day, 7 days a week this is your opportunity to reach a global market with relatively low risk and cost. So what do you need to think about when setting up your global, one-stop store. ”
In this video lesson Ellie Rivers addresses the topic: The Basics of eCommerce, which is part of the Domestika online course: E-Commerce: Launching an Online Store from Scratch. Learn how to successfully build and market an online store with actionable e-commerce strategies.
Partial transcription of the video
“The Basics of Ecommerce In this lesson we'll be talking about the key elements of Ecommerce. I will be talking you through what exactly they entail. The first lesson is design. There are some key practises to bear in mind when you're designing your website I'll talk you through some of these now. There are some things you need to look at as good design practise, from your clear call to actions on your site, easy to shop products, navigation and such, all with the intention of making it as easy as possible for your customer to shop, and to understand what it is that you're offering. So here'...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: E-Commerce: Launching an Online Store from Scratch
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Category
Marketing & Business, Web & App Design -
Areas
Business, Digital Marketing, E-commerce, Marketing
Ellie Rivers
A course by Ellie Rivers
From a young age, Ellie Rivers decided she wanted to work in the fashion industry. While studying Womenswear Design at Ravensbourne College of Design & Communication London, she landed an internship for Nylon magazine, where her true calling for digital marketing began. After launching her first successful online business, she discovered her passion for e-commerce and her career path was set.
Before setting up her own e-commerce consultancy firm in 2019, Ellie worked with agencies and in-house for brands like Lulu Guinness, Caramel London, and Harvey Nichols. At Ellie Rivers Consulting, she advises global lifestyle and fashion brands on their e-commerce and digital marketing strategies. Ellie is also the founder of A Few Great Women, a collective of women in e-commerce, branding, and digital marketing who offer high-level expertise for brands and businesses who want to grow their online businesses.
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- 14 lessons (1h 40m)
- 21 additional resources (6 files)
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- Audio: English
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- Level: Beginner
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