Strategy and Creativity to Design Brand Names
Presentation and argumentation of the names
A course by ignasi fontvila , Creative specialized in brand names
Learn professional methodology to create distinctive and memorable brand names
- Spanish with subtitles in English
- 98% positive reviews (548)
- 7906 students
About the video: Presentation and argumentation of the names
Overview
“The names must be presented in a simple and clear way, supported by an adequate argumentation, their meanings, their possibilities of legal registration, the availability of domain names, etc.”
In this video lesson ignasi fontvila addresses the topic: Presentation and argumentation of the names, which is part of the Domestika online course: Strategy and Creativity to Design Brand Names. Learn professional methodology to create distinctive and memorable brand names.
Partial transcription of the video
“[Music] Hello again and welcome to this new lesson, where are we going to see how to present and argue the names to the client, which is one of the most complicated things, right? because of course we have done a job, but we have to convince him that we have done well. So here I am going to tell you some tricks to present these names well and to please the client Come on let's see it. After the creation of the names and of the selection of the names, We have to present the chosen candidates to the client. The way to present the names, it's very important because it's really time in which we...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Strategy and Creativity to Design Brand Names
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Category
Marketing & Business -
Areas
Advertising, Branding & Identity, Creative Consulting, Creativity, Naming, Packaging
A course by ignasi fontvila
Ignasi Fontvila is a specialist in brand verbal identity and a member of the Global Branding Network. Throughout his career he has been the Creative Director of Internomen Spain, Founding Partner and Managing Director of Nameworks and Nomen Spain as well as Naming Creative Manager in Branward.
Some of the clients for whom he has worked are: Seat, Nocilla, Ruffles, Marcilla, Damm, Schweppes, Ausonia, Danone, La Piara, Repsol, Bimbo, Findus or Acciona, among others.
Ignasi is also a professor at several universities and co-author of the books "Brand PR - Public Relations to Mark" and "The Five Pillars of Branding."
- 98% positive reviews (548)
- 7906 students
- 15 lessons (2h 56m)
- 10 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish, English, Portuguese
- Level: Beginner
- Unlimited access forever