Course summary
- 15 lessons (2h 56m)
- 10 downloads (6 files)
- 11 exercises
- Course final project
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U1: Introduction
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U2: What should we know before tackling a naming process?
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U3: The conceptualization phase
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U4: The creation phase
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U5: The validation phase
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Final project
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This offer ends in 11h : 07m : 27s
Recent projects
A course by ignasi fontvila
Ignasi Fontvila is a specialist in brand verbal identity and a member of the Global Branding Network. Throughout his career he has been the Creative Director of Internomen Spain, Founding Partner and Managing Director of Nameworks and Nomen Spain as well as Naming Creative Manager in Branward.
Some of the clients for whom he has worked are: Seat, Nocilla, Ruffles, Marcilla, Damm, Schweppes, Ausonia, Danone, La Piara, Repsol, Bimbo, Findus or Acciona, among others.
Ignasi is also a professor at several universities and co-author of the books "Brand PR - Public Relations to Mark" and "The Five Pillars of Branding."
- 98% positive reviews (548)
- 7906 students
- 15 lessons (2h 56m)
- 10 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish, English, Portuguese
- Level: Beginner
- Unlimited access forever