Course project
Mi proyecto del curso: Estrategia y creatividad para diseñar nombres de marca
by Alberto Sanchez Garcia @albertosanchez
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06hours
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18mins
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40secs
All courses at $5.99USD
4 comments
albertosanchez
PlusI present my project for this course. I had the opportunity while taking the course to be able to put the methods and strategies into practice in a real practice, since in the company where I work the need arose to face the creation of a new brand and since to learn you have to be brave Well, I didn't hesitate. @ignasifontvila thank you for the course, very useful, I hope to have your opinion on the project, thank you.
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ignasifontvila
Teacher Plus@albertosanchez
Hello Alberto,
I think it's a great name, very musical, with rhythm, easy to understand and remember, very simple. Combining two words that sound almost the same through paronomasia (as is also the case, for example, with Coca-Cola) is a great resource for generating euphonious and memorable names.
Did you make more names during the process or just this one?
One last thing: the class where this name should be recorded is 21, not 43. 43 is a catering and temporary lodging services class, while 21 is where tableware would be classified.
Congratulations on the name. Very appropriate for both the product and the target.
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albertosanchez
Plus@ignasifontvila
Good morning Ignasi, you are right, it was the 21st; I did the project in 2019 and it escaped me, it took me a while to publish it.
I carried out the process exactly as you explain in the course and I managed to create more than 2,000 names in the first phase. I did not want to include the entire process, but I mainly used words with Latin, Greek and English roots. I am writing to you the names that were left in the last phase before choosing the final one:
Actiware - Acti (Actum) Latin perform, action, proceed / Ware (Waru) Old English commodity, range.
Immense - In (Latin) prefix Privative / Mensa (Latin) table / Immense (immensus) Latin Without limits.
Vitrocare - Vitro (vitrum) Latin glass / Care (Caru) Old English Care, attention, assistance.
Vitrosan - Vitro (vitrum) Latino Vidrio / San (Sanitas) Latino quality, unharmed, in good health.
Vitranorm - Vitr (vitrum) Latin Glass / Norm (norm) Latin Precept, rule.
Wellcare - Well (wel) Old English, good, positive / Care (Caru) Old English Care, assistance.
Vitralis - Vitra (vitrum) Latin glass / Lis (Latin) advancement, progress.
Greetings.
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ignasifontvila
Teacher Plus@albertosanchez
In addition to the final result (Careware) I think you did a very good job. And you chose the best option of all.
Once again, congratulations
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