• 10 Professions That Wouldn't Exist Without Google
    Marketing

    10 Professions That Wouldn't Exist Without Google

    From SEO to YouTubers, we take a look at the creative jobs born thanks to the search engine giant In recent years, the digitization of the economy has led to the emergence of new professional profiles characterized by having the skills - and essentially tools - to adapt to a way of working that requires us to analyze, interpret, and respond to markets quickly and efficiently. Most of the tools that these new professionals know how to use have been created, acquired, or improved by Google - a company that since its founding in 1998 has led the way of future trends in industries such as marketing, design, and programming. To mark the anniversary of the search engine giant’s creation, which falls on September 27, here we take a look at ten professions that wouldn’t exist without Google - and the tools that make them possible. Considering a career change? Take note of these careers with great prospects...

  • What Is a Digital Product and Which Are the Best-Sellers?
    Marketing

    What Is a Digital Product and Which Are the Best-Sellers?

    Learn how to create digital products, the basics of building a prototype, and discover popular products on the market From apps to e-books to games, the creation of digital products is responsible for a massive chunk of wealth generation in the world today. They don't require hefty upfront investments and can be executed without huge resources, however their production requires a certain methodology and a new way of thinking about product design. Identifying demand, harnessing talent, and putting creativity into practice are all critical skills in this industry. Read on to find out more about the biggest digital products in the market and how to go about creating your own, from ideation through to prototyping.

  • 3 Free Tutorials on Creating Your Portfolio in Less than 15 Minutes
    Illustration

    3 Free Tutorials on Creating Your Portfolio in Less than 15 Minutes

    Presenting your illustration or creative work well doesn't need to take as much time or effort as you might think Given how competitive the creative industries can be, first impressions will often be the key to securing (or missing out on) a great opportunity. To ensure you get as far as you deserve, you need to curate an incredible selection of your work that showcases your talent. If you want to make sure you are doing everything you can to achieve this, check out these three tutorials from professional illustrators that will guide you down the right path. They all insist that creating a decent illustration portfolio doesn't need to take as much time and energy as you think. Remember that you can access each tutorial in full by watching the videos below or clicking on the titles in red. Enjoy!

  • Paula Scher: Insider Advice From the Trailblazing Designer
    Design

    Paula Scher: Insider Advice From the Trailblazing Designer

    The rock star of visual identity gives us her unique insight into the world of branding and design Paula Scher is no stranger to success. The designer, artist, and teacher, is the creative genius behind the visual identities of some of the most important brands in the world, with an enviable client list that includes Coca-Cola, Tiffany & Co, Microsoft, the New York City Ballet, and the Museum of Modern Art. In this episode of Domestika Maestros, we discover the challenges she has faced in the industry, the defining moments of her career, and a few insider tips for aspiring creatives.

  • What Is a Business Mindset and Why Is It Important?
    Marketing

    What Is a Business Mindset and Why Is It Important?

    Learn how to develop a business mindset and apply it to your creative work for guaranteed success Whether you’re looking to get your first ideas off the ground, are thinking of a career change, or looking for ways to improve your business strategy, having a business mindset is crucial to your success as an independent creative. We creatives are passionate about our jobs, and feel extremely lucky to work in the sector that we do. Unfortunately, this can sometimes mean that we do not recognize the value of our work, undersell ourselves, or give away our skills, knowledge, or time “for free”. Remember, creativity is a skill and you are bringing something different to the table, so you should be looking to make a profit on your work.

  • The Banksy Case: How Can Anonymous Artists Legally Protect Their Work?
    Art

    The Banksy Case: How Can Anonymous Artists Legally Protect Their Work?

    Find out what the Banksy case teaches us about the legal protection of anonymous artworks You've probably heard the recent news concerning Banksy's artwork. The street artist, whose true identity remains unknown, suffered a major setback in a legal battle against a company that was selling Banksy's work without their permission. The European Union Intellectual Property Office (EUIPO) ruled in favor of the company, raising the alarm for street artists everywhere, especially those who work anonymously. The concern is that this case could set a legal precedent. What do we know about this case? What rights do anonymous artists have? And most importantly, how can authors who do not want to reveal their identities protect their works?

  • Five Amazing Facts About Logos
    Design

    Five Amazing Facts About Logos

    Discover 5 facts you never knew about the interesting world of logos A great logo should communicate a brand’s identity in an instant and be remembered for a lifetime. That’s a lot to ask of one tiny image, but the greatest logo designs do just that. Who couldn’t draw up the Mercedes logo in an instant, or recognize a Lacoste shirt from a tiny, open-mouthed crocodile? The fact is, there’s a lot we don’t know about these simple yet highly effective images. For example, do you know what the world’s oldest surviving logo is? Or which logo cost the most to design? Or perhaps you missed a few hidden symbols in some of the world’s most iconic logos? Find the answers to these questions and more in the video.

  • The Stories Behind 7 of the Most Iconic Olympic Mascots
    Design

    The Stories Behind 7 of the Most Iconic Olympic Mascots

    Popular, baffling, or despised: we take a look at the most memorable Olympic mascots Pictograms, logo designs, advertising copy, and the world-famous Olympic rings: these are just a few examples of the pieces that make up the corporate identity of the Summer Olympic Games. Every four years, each host city creates a series of visual and graphic components to be reproduced throughout the month-long multi-sport event.

  • How the Olympics Helped Popularize Pictograms
    Design

    How the Olympics Helped Popularize Pictograms

    The Olympics played a major role on the development of this design element, from stick figures to bathroom signs Go to any swimming pool in the world and you'll probably be able to "read" some of the signs, even if you don't speak the local language. Maybe one tells you not to dive, another warns you to be careful not to slip, and yet another signals where you can go take a shower once you've finished your laps. But how is it possible that you can understand all of these messages, without ever reading a single word? The answer is simple: pictograms. And the fact that you can understand them so instantly is, in large part, thanks to the Olympic Games.

  • 7 Must-Read Branding Books for 2021
    Marketing

    7 Must-Read Branding Books for 2021

    Discover everything you need to know about creating a successful brand identity with this must-read booklist A strong and impactful brand identity makes you stand out from the crowd and is key to connecting with your audience, so getting it right is absolutely essential. Designer, Creative Director, and branding expert Michael Johnson (@michael_johnson) is the founder of Johnson Banks, a world-renowned design consultancy that specializes in branding and visual identity. He has spent over 30 years working on leading branding projects with top clients in the cultural, government, and charity sectors, including Action Against Hunger, the UN Climate Change Conference, and the Royal Academy of Music.

  • What to Do if Your Work Is Plagiarized
    Illustration

    What to Do if Your Work Is Plagiarized

    We consulted an intellectual property expert to know the procedure to follow should your creative work be illegally used At a time when people, companies, and organizations need more and more content, designs, and ideas, the search for resources has become fierce. More so in the visual world, where unauthorized use, theft, and plagiarism of creative material are becoming widespread. To be able to protect their work, illustrators, photographers, and designers must be aware of the legal tools available to enforce their rights against any such infringements. How do you protect your work? What do you do when you discover your idea has been used? We consulted Intellectual Property specialist lawyer Esteban Agatiello, founder of Creativa-Abogados’ (Creative - Lawyers’) studio, who has defended international cases.

  • 10 Key Points to Boost Diversity in Your Creative Process
    Marketing

    10 Key Points to Boost Diversity in Your Creative Process

    "Diversity & Representation" poses critical questions that can help to eradicate bias from your creative processes in 2021 Too often, creative processes are influenced by unconscious bias. When it comes to advertising and marketing, this becomes particularly apparent through choices regarding representation, i.e., showing who consumes or might consume the services and products we sell. The World Federation of Advertisers has created a guide to help us rethink these processes. The guide contains critical questions that marketing experts can use when building a brand campaign or strategy. Below, and in celebration of Pride Month, we take a look at the key questions included in this document titled “Diversity & Representation: Guide to potential areas for bias in the creative process.” 1. A limited view of who your audience and consumers are Brands that reinforce stereotypes have a limited understanding of who their main customers are and fail to question who they should be representing. We’ve seen this with beer brands that, until recently, mainly targeted cismale and heterosexual customers, failing to acknowledge that their products were being consumed by people of all genders, social classes, and sexual orientations. This resulted in underrepresentation in their branding choices, sending messages that, slowly, they began to correct. How can you avoid this perception bias? Ask yourself: Who is your audience? Who is excluded? Are there any underrepresented groups you’re missing?

  • Free Top Tips Guide for Writing Blog Posts
    Écriture

    Free Top Tips Guide for Writing Blog Posts

    Discover top tips for improving your blog content, building a strong community and connecting with your target audience Emma Jane Palin (@emmajanepalin) is an award-winning blogger, writer, interior stylist, and digital marketing specialist. She knows the importance of building a community around your blog and how to best reach out and connect with your target audience. The beauty of a blog is that it’s personal, but for your business, you might not want it to seem as if it’s just you. The real focus when it comes to writing should be about bringing your voice to the forefront. Do you want to be formal or passive, educational or inspiring? Emma has prepared a brilliant guide to help you work through your blog posts methodically.

  • 10 Free Online Design Classes for Professionals
    Design

    10 Free Online Design Classes for Professionals

    Experts share creative resources and shed light on techniques for working with packaging, printed formats, and branding These design classes will guide you through the different stages of your projects. Not only will you discover resources that will help you in your search for ideas, but you will also get to grips with techniques that guarantee professional results. Every skill is valuable, from channeling your creativity to demonstrating your professionalism. Below, you’ll find classes about packaging projects, print media, and brand conceptualization. Or, if you prefer, you can also explore different methods for presenting to a client. There is so much to discover about the world of design.

  • Tips for Creating a Successful Newsletter
    Marketing

    Tips for Creating a Successful Newsletter

    The creator of the popular Spanish newsletter El Club de la Cabaña (The Cabin Club) shares some style tips and good working practices Newsletters, far from being regarded as a dated marketing tool, are now considered as a tool that helps to consolidate communication with your followers, expand a brand’s universe, and even inspire experimental projects. We can learn about many diverse topics, cultural recommendations, intimate diaries, and art critiques by reading them. Eva Morell (@carlayeva)’s, El Club de la Cabaña, is one such interesting newsletter. The content curator and consultant used her passion for cabins and design to create a community of loyal readers: a club of people who are passionate about solitary lifestyles immersed in nature.

  • Free Checklist for Your Email Marketing Strategy
    Marketing

    Free Checklist for Your Email Marketing Strategy

    Do you want to engage with your subscribers and get them excited for what they’ve signed up to? Check out this checklist A welcome email is what your subscribers get sent when they sign up to your emails. It’s an automatic email that can be set up inside your email marketing software. It’s an excellent opportunity to welcome people to your list and engage with your audience. Alice Benham (@alice_benham) is a multi-hyphenate business coach who helps business owners grow their online presence using a value-driven strategy. In her course, she guides you through each step of crafting the ideal online strategy to level up your business for exponential growth.

  • 4 Best E-commerce Platforms for Your Business
    Marketing

    4 Best E-commerce Platforms for Your Business

    Discover the best platforms available for your business with a little help from top experts Choosing the right e-commerce platform to best serve your business requires some basic knowledge of what is on offer. Ellie Rivers (@ellie_rivers) is a London-based e-commerce and digital marketing consultant who has been helping small business owners and major brands develop tailored e-commerce and digital marketing strategies for over twelve years. In her Domestika course, she guides you through creating your own efficient and professional online business and makes some informed recommendations so you can make the right decision. Read on to discover different available options and how you can decide which one is the best for your brand or business.

  • What Is 360 Brand Identity and How Does It Help Brand Recognition?
    Marketing

    What Is 360 Brand Identity and How Does It Help Brand Recognition?

    Discover how to integrate your company or brand’s visual resources to improve your brand’s image If you own a business, at some point, you will have thought about ways to improve how you communicate. Embracing a brand identity is the best way to make coherent and effective decisions. A brand identity is defined by a set of graphic and visual elements and guidelines that communicate the story behind your brand: its values and how it interacts with the public. These elements will become easily recognizable once you have created a compelling brand identity. In a world full of stimuli, having a strong brand identity is becoming increasingly important. Today, businesses should consider it an utmost priority.

  • Why You, As a Creative, Should Use TikTok
    Marketing

    Why You, As a Creative, Should Use TikTok

    If you haven't already joined the fastest growing social network in the world, find out what you’re missing TikTok has quickly become one of the most popular social media platforms globally. It’s positioned itself as an essential space to build brands, especially your own. Fast, bold, creative, and funny language often scares those who are trying to find a way to embrace it, especially if they are shy or feel like they are not in the appropriate age-group. However, if you work in the creative field, there are many reasons why TikTok deserves to be included in your social strategy. Today, the photographer, Domestika teacher, and influencer THAT ICELANDIC GUY (@arnulfur) will share some of them.

  • What Is Graphic Identity and What Does a Branding Professional Need to Know About It?
    Marketing

    What Is Graphic Identity and What Does a Branding Professional Need to Know About It?

    Discover how the personality of a brand is built We all know that image is essential when launching and growing a company, but not everyone knows there is a methodology to find and develop our aesthetic universe. The graphic identity is a set of parameters that define a brand's visual aspect, that is, everything that is seen. We say that a company or a project has its own graphic identity when we can quickly identify its presence and relate it to a logo, colors, and fonts.

  • “Working Together, Apart”: Reinventing Relationships Between Teams and Clients
    Marketing

    “Working Together, Apart”: Reinventing Relationships Between Teams and Clients

    Sagi Haviv explains how the rebranding of discovery+ and Panda Global logos helped his team to reinvent their working methods In March 2020, when the pandemic hit, like everyone else, we were nervous about impact on our business. There were two main worries: one, that clients might be skittish about initiating or continuing design projects when the world was in crisis. This worry very quickly lifted when we discovered that many companies were eager to use the downtime of the pandemic to continue and even to accelerate their engagement with us. The second concern was more existential: working collaboratively and in person—both within our office and with our clients—has been at the core of our practice for decades.

  • The 4 Pillars of Constructive Advertising
    Marketing

    The 4 Pillars of Constructive Advertising

    What is constructive advertising and how to achieve it, according to copywriting expert Carla González Sooner or later, if you work in the field of advertising, these questions will pop-up in your head: does my work have any meaning? Can a publicist do more than just sell a product? Advertising has evolved over time. We went from a simple "buy now" to campaigns that help discover, deepen, and expand a brand's universe through concepts such as "values". In this context, we spoke with Carla González (@carlagoon), an advertising copywriter specializing in Branded Content and a Domestika teacher. We wanted to know what constructive advertising is and how it is made. We are talking about the kind of advertising that promotes values, takes a stance, and aims to benefit consumers and society. Carla, who has worked for brands such as IKEA, BMW, Vueling, Banco Sabadell, or Casio, shared some ideas and tips to rethink advertising as a business and our role within it.