Design of Graphic Elements to Boost Your Brand
Back to the bases
A course by Heavy, Design Studio
About the video: Back to the bases
Overview
“In this lesson we will explain the bases of the project that we are going to develop in the course. We will fill in the client brief together and we will also discuss some communication aspects that are very important for the progress of a job. ”
In this video lesson Heavy addresses the topic: Back to the bases, which is part of the Domestika online course: Design of Graphic Elements to Boost Your Brand. Learn how to conceptualize and create graphic elements to give personality to your brand.
Partial transcription of the video
“In this unit. we will establish a solid foundation before moving on to design. The initial step involves thoroughly analyzing the course project. Publishing these projects on prominent platforms such as Behance Instagram is vital for reaching an international audience and gaining widespread recognition. For our course project. we've selected a real-life client in Dubai: two aspiring chefs planning to launch compact Mexican takeaway eatery. Their goal seems ambitious given their lack of experience with Mexican cuisine and culture. Crucially. the challenge lies in the fact that they have neve...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design of Graphic Elements to Boost Your Brand
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Category
Design, Marketing & Business -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Art Direction, Branding & Identity, Graphic Design

Heavy
A course by Heavy
Heavy is a graphic design studio based in Guadalajara, Mexico, specializing in branding and communication strategies, corporate identity, illustration, packaging, and editorial design.
Heavy has designed for brands such as LinkedIn, Biossance, and the International Music Fair. Their favorite projects are those for start-up businesses, where the client is willing to get involved in the process and, at the same time, they have more freedom to experiment and propose ideas.
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- 19 lessons (2h 46m)
- 21 additional resources (8 files)
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- Audio: Spanish, English, French, Italian, Portuguese, Turkish
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- Level: Intermediate
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Category
Areas
