Design of Graphic Elements to Boost Your Brand
Course final project
A course by Heavy , Design Studio
About the final project for: Design of Graphic Elements to Boost Your Brand
Your own set of auxiliar graphics and applications
“We have reached the end of the course. We hope that what we have explained to you during this course will help you open up your panorama of possibilities. Remember that these are unlimited. Your brands can be as "heavy" as the project requires. Doubts are bound to arise as you go, and that's what makes branding so fun and challenging. Each brand poses different challenges that will lead us to solutions that we would never imagine. We invite you to always seek to experiment to create brands with content, character and personality. Let's stay connected in the forum! Do not hesitate to share your ideas and your final results. We will be reviewing the questions and comments. We also invite you to give your opinion and advice to other colleagues. There is nothing better than receiving feedback from more colleagues. Thanks for being part of our course! We are proud of you and very excited to see your results!”
Partial transcription of the video
“FINAL PROJECT OK, before we finish we want to do a summary of what we learned in the course. First we discussed our vision of branding, and how we look to create emotional links between the brand and users. Via several examples, you learned to distinguish between flexible and logo-centered identities to analyze the auxiliary graphics of different brands and identify styles and trends to define what suits your project. We then went over basic aspects of brand design and shared some tips to define their attributes and translate them in a typographic selection of colors and shapes that accompa...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design of Graphic Elements to Boost Your Brand
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Category
Design, Marketing & Business -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Art Direction, Branding & Identity, Graphic Design
Heavy
A course by Heavy
Heavy is a graphic design studio based in Guadalajara, Mexico, specializing in branding and communication strategies, corporate identity, illustration, packaging, and editorial design.
Heavy has designed for brands such as LinkedIn, Biossance, and the International Music Fair. Their favorite projects are those for start-up businesses, where the client is willing to get involved in the process and, at the same time, they have more freedom to experiment and propose ideas.
- 100% positive reviews (615)
- 10,310 students
- 19 lessons (2h 46m)
- 21 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
