Best seller

Design of Graphic Elements to Boost Your Brand

Logocentric identities vs. flexible

A course by Heavy , Design Studio

Best seller

100% positive reviews (615)

10,322 students

Audio: Spanish

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About the video: Logocentric identities vs. flexible

Overview

“In this lesson we will explain the differences between both approaches to branding and the advantages of creating a "heavy" brand, surrounded by auxiliary graphics. We will analyze some examples of styles and trends in branding .”

In this video lesson Heavy addresses the topic: Logocentric identities vs. flexible, which is part of the Domestika online course: Design of Graphic Elements to Boost Your Brand. Learn how to conceptualize and create graphic elements to give personality to your brand.

Partial transcription of the video

“AUXILIARY GRAPHICS: HEAVY BRANDS' BEST ALLY FLEXIBLE VS LOGO-CENTERED IDENTITIES Now that Lane covered our perspective of branding, we'll focus on the visual identity. A visual identity is the group of all graphic elements that make up a brand. It obviously starts from the logo, its auxiliary graphics, a typographic selection, color palette and so on. All these elements ensure that the client can identify the brand, differentiate it from its competitors and remember it too. Visual identities divide into two large groups: Logo-centered and flexible ones. Let's look at the difference. We'll s...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Design of Graphic Elements to Boost Your Brand

Level: Beginner
100% positive reviews (615)
10322 students
5 units
19 lessons (2h 46m)
8 downloads

Category
Design, Marketing & Business
Software
Adobe Illustrator, Adobe Photoshop
Areas
Art Direction, Branding & Identity, Graphic Design

Heavy

A course by Heavy

Teacher Plus

Design Studio

Heavy is a graphic design studio based in Guadalajara, Mexico, specializing in branding and communication strategies, corporate identity, illustration, packaging, and editorial design.

Heavy has designed for brands such as LinkedIn, Biossance, and the International Music Fair. Their favorite projects are those for start-up businesses, where the client is willing to get involved in the process and, at the same time, they have more freedom to experiment and propose ideas.