Design of Graphic Elements to Boost Your Brand
What will we do in the course?
A course by Heavy , Design Studio
About the video: What will we do in the course?
Overview
“In this lesson we will explain the parts of the process that you are going to develop to create your final project: reinforce a brand to make it "heavy". You will apply the graphics created in at least three mock-ups of collateral pieces of the brand that exemplify the flexible, yet uniform identity that you have created. For this, you can also use a logo that you have designed in the past or one that a client has provided you and apply the techniques that you will learn throughout the lessons. Or if you prefer, you can choose one of the two dummy company logos that we have created for the course. As you can see, there are many possibilities to apply and practice the process of creating a "heavy" brand.”
In this video lesson Heavy addresses the topic: What will we do in the course?, which is part of the Domestika online course: Design of Graphic Elements to Boost Your Brand. Learn how to conceptualize and create graphic elements to give personality to your brand.
Partial transcription of the video
“INTRODUCTION/LESSON 3 WHAT WILL WE DO IN THE COURSE? As you know more about Heavy, I'll explain the content of the course. Our aim is to reinforce a brand to make it heavy. We'll analyze all the elements we have, from the logo, the brief, and we'll generate a well-defined personality to then translate it into clear design concepts, of typographic style, color and, especially, auxiliary graphics. All these graphic elements will come to life in pieces that will give personality to your brand. Depending on our chosen brand, they could be cups, coasters, uniforms, stationary... etc. We'll also ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design of Graphic Elements to Boost Your Brand
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Category
Design, Marketing & Business -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Art Direction, Branding & Identity, Graphic Design
Heavy
A course by Heavy
Heavy is a graphic design studio based in Guadalajara, Mexico, specializing in branding and communication strategies, corporate identity, illustration, packaging, and editorial design.
Heavy has designed for brands such as LinkedIn, Biossance, and the International Music Fair. Their favorite projects are those for start-up businesses, where the client is willing to get involved in the process and, at the same time, they have more freedom to experiment and propose ideas.
- 100% positive reviews (615)
- 10,311 students
- 19 lessons (2h 46m)
- 21 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
