Best seller

Design of Graphic Elements to Boost Your Brand

Conceptualization

A course by Heavy , Design Studio

Best seller

100% positive reviews (615)

10,311 students

Audio: Spanish

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About the video: Conceptualization

Overview

“We will talk about how to define the brand's personality and how to choose the characteristics that our auxiliary graphics must meet to reinforce and complement it.”

In this video lesson Heavy addresses the topic: Conceptualization, which is part of the Domestika online course: Design of Graphic Elements to Boost Your Brand. Learn how to conceptualize and create graphic elements to give personality to your brand.

Partial transcription of the video

“THE ASSIGNMENT, CONCEPTUALIZATION AND INSPIRATION In this lesson, we'll define the brand personality based on the chief points in the brief. At Heavy we do it analyzing two parts: what the brand is and what it is not. Let's see what Señor Gonzáles is as a brand. Mexican, energetic, delicious, homemade, cheerful, young, casual, warm, dynamic, fun, human, modern and friendly. All these concepts are based on what the brief defines. Let's see what Señor Gonzáles is not as a brand. It's not serious, luxurious, disrespectful, boring, not Wild West, not gourmet and not pretentious. All these eleme...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Design of Graphic Elements to Boost Your Brand

Level: Beginner
100% positive reviews (615)
10311 students
5 units
19 lessons (2h 46m)
8 downloads

Category
Design, Marketing & Business
Software
Adobe Illustrator, Adobe Photoshop
Areas
Art Direction, Branding & Identity, Graphic Design

Heavy

A course by Heavy

Teacher Plus

Design Studio

Heavy is a graphic design studio based in Guadalajara, Mexico, specializing in branding and communication strategies, corporate identity, illustration, packaging, and editorial design.

Heavy has designed for brands such as LinkedIn, Biossance, and the International Music Fair. Their favorite projects are those for start-up businesses, where the client is willing to get involved in the process and, at the same time, they have more freedom to experiment and propose ideas.