Design of Graphic Elements to Boost Your Brand
The fantastic world of auxiliary graphics
A course by Heavy , Design Studio
About the video: The fantastic world of auxiliary graphics
Overview
“In this lesson we will see what auxiliary graphics are and what they are for. We will also analyze different ways of approaching them: monograms, patterns, stamps, illustrations, textures and typographic compositions.”
In this video lesson Heavy addresses the topic: The fantastic world of auxiliary graphics, which is part of the Domestika online course: Design of Graphic Elements to Boost Your Brand. Learn how to conceptualize and create graphic elements to give personality to your brand.
Partial transcription of the video
“AUXILIARY GRAPHICS: HEAVY BRANDS' BEST ALLY THE FANTASTIC WORLD OF AUXILIARY GRAPHICS Now that you know what a flexible identity is, we'll discuss our favorite part in creating brands: auxiliary graphics. Knowing what they are and how you can apply them, infinite options open up to you and places where you can approach the project more creatively. But you're probably wondering: what are auxiliary graphics? We need to answer that first. What are auxiliary graphics? It's the brand's visual identity, the elements that accompany and complement the logo, creating a flexible and interesting visua...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design of Graphic Elements to Boost Your Brand
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Category
Design, Marketing & Business -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Art Direction, Branding & Identity, Graphic Design

Heavy
A course by Heavy
Heavy is a graphic design studio based in Guadalajara, Mexico, specializing in branding and communication strategies, corporate identity, illustration, packaging, and editorial design.
Heavy has designed for brands such as LinkedIn, Biossance, and the International Music Fair. Their favorite projects are those for start-up businesses, where the client is willing to get involved in the process and, at the same time, they have more freedom to experiment and propose ideas.
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- 10,340 students
- 19 lessons (2h 46m)
- 21 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
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