Best seller

Design of Graphic Elements to Boost Your Brand

Ideas on paper

A course by Heavy , Design Studio

Best seller

100% positive reviews (615)

10,340 students

Audio: Spanish

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About the video: Ideas on paper

Overview

“It is time to grab a pencil and paper. We will introduce you to our sketching process to create illustrations, stamps and typesetting. We'll see which sketch matches our starting logo.”

In this video lesson Heavy addresses the topic: Ideas on paper, which is part of the Domestika online course: Design of Graphic Elements to Boost Your Brand. Learn how to conceptualize and create graphic elements to give personality to your brand.

Partial transcription of the video

“LET'S GET TO WORK/ LESSON TWO IDEAS ON PAPER OK, now that we know the things that we have to do for the brand and what elements to illustrate, I've already got some sketches of one of the elements I find most exciting: the rooster. I did four sketches, we'll now take a closer look at them. We’ll go over these fours sketches and see what works and what doesn't. In this first one I really like the attitude in general, the pose, with the raised leg and the rooster looking that way. I really like it, but all of this makes it difficult to simplify. We want the illustration to be slightly caricat...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Design of Graphic Elements to Boost Your Brand

Level: Beginner
100% positive reviews (615)
10340 students
5 units
19 lessons (2h 46m)
8 downloads

Category
Design, Marketing & Business
Software
Adobe Illustrator, Adobe Photoshop
Areas
Art Direction, Branding & Identity, Graphic Design

Heavy

A course by Heavy

Teacher Plus

Design Studio

Heavy is a graphic design studio based in Guadalajara, Mexico, specializing in branding and communication strategies, corporate identity, illustration, packaging, and editorial design.

Heavy has designed for brands such as LinkedIn, Biossance, and the International Music Fair. Their favorite projects are those for start-up businesses, where the client is willing to get involved in the process and, at the same time, they have more freedom to experiment and propose ideas.