Best seller

Design of Graphic Elements to Boost Your Brand

Typographic parameters

A course by Heavy , Design Studio

Best seller

100% positive reviews (615)

10,311 students

Audio: Spanish

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About the video: Typographic parameters

Overview

“What role does typography play in the process of developing an identity? In this lesson we are going to define a typographic hierarchy and then build a series of stamps and typographic compositions.”

In this video lesson Heavy addresses the topic: Typographic parameters, which is part of the Domestika online course: Design of Graphic Elements to Boost Your Brand. Learn how to conceptualize and create graphic elements to give personality to your brand.

Partial transcription of the video

“LET'S GET TO WORK / LESSON FOUR TYPOGRAPHIC PARAMETERS We'll now discuss typography. It plays a very important role when developing an identity. The brand's personality determines if you'll use one or more typographic families. But more typographic families means more complexity. This restaurant has a very fun and dynamic personality, which allows us to experiment with many typographic families. We first need to define the typographic hierarchy, the order or the level of importance that each one has. That way we can direct the reading sequence and create more interesting compositions. Let's...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Design of Graphic Elements to Boost Your Brand

Level: Beginner
100% positive reviews (615)
10311 students
5 units
19 lessons (2h 46m)
8 downloads

Category
Design, Marketing & Business
Software
Adobe Illustrator, Adobe Photoshop
Areas
Art Direction, Branding & Identity, Graphic Design

Heavy

A course by Heavy

Teacher Plus

Design Studio

Heavy is a graphic design studio based in Guadalajara, Mexico, specializing in branding and communication strategies, corporate identity, illustration, packaging, and editorial design.

Heavy has designed for brands such as LinkedIn, Biossance, and the International Music Fair. Their favorite projects are those for start-up businesses, where the client is willing to get involved in the process and, at the same time, they have more freedom to experiment and propose ideas.