Best seller

Design of Graphic Elements to Boost Your Brand

A course by Heavy , Design studio

Design studio. Guadalajara, Mexico.
Joined July 2019

Learn how to conceptualize and create graphic elements to give personality to your brand

  • Best seller Spanish with subtitles in English
  • 100% positive reviews (588)
  • 9031 students

Learn how to conceptualize and create graphic elements to give personality to your brand

So you’ve got a logo. Now what? Brands are like people, with a voice, character, and their own ideals; they interact and express themselves through diverse points of contact, and a logo is just the tip of the iceberg.

In this course, Lane Cope and Sofía Vargas—creative directors and founders of Heavy, as well as being true branding buffs—teach you all the tricks to create graphics that accompany your logotype to exploit your brand’s full potential. Using a logo, learn how to design a set of patterns, typographic compositions, labels, and symbols to create a brand that’s flexible, eloquent, powerful, and able to connect emotionally with its target audience.

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What will you learn in this online course?

19 lessons & 21 downloads

Heavy branding
3 minutes, 51 seconds
Back to the bases
4 minutes, 48 seconds
3 minutes, 23 seconds
Spanish with subtitles in English
  • 100% positive reviews (588)
  • 9031 students
  • 19 lessons (2h 46m)
  • 21 additional resources (8 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

Design a set of auxiliary graphics, patterns, labels, and final mockups.

Projects by course students

Who is this online course for?

For designers, illustrators, art directors, and creatives interested in branding, looking to experiment and create brands that captivate your clients and target audience.

Requirements and materials

You need basic design skills and the eagerness to experiment.

As for materials, you need pencils, paper, and a laptop with Adobe Photoshop and Illustrator installed. All the materials you want to experiment with are also welcome.


9031 Students
588 Reviews
100% Positive ratings


A course by Heavy

Teacher Plus
Design studio

Heavy is a graphic design studio from Guadalajara, México, specialized in branding strategies and communication, corporate identity, illustration, packaging design, and editorial design.

They specialize in the creation of flexible identities, where the logo is only the tip of the iceberg. Their work is backed by a strong communication strategy and complemented by a series of graphics that provide versatility and dynamism to the brands they work with.

Heavy has designed for brands such as LinkedIn, Biossance, and the Feria Internacional de la Música. However their favorite projects are businesses starting out, when the client is open to getting involved in the process, as well as giving them freedom to experiment and suggest ideas.


  • U1


    • Who Are We?
    • Influences
    • What will we do in the course?
  • U2

    Auxiliary graphics: the best ally of heavy brands

    • Heavy branding
    • Logocentric identities vs. flexible
    • The fantastic world of auxiliary graphics
  • U3

    The commission, conceptualization and inspiration

    • Back to the bases
    • Conceptualization
    • Create a mood board with wave
  • U4

    Let's do it

    • Check list
    • Ideas on paper
    • From paper to screen 1
    • From paper to screen 2
    • Typographic parameters
    • Parameters in a flexible identity
    • Noisy shadows without tablet
  • U5

    Collateral pieces and final presentation

    • To give it life!
    • Mock-ups that look like photos
    • Rocking Presentation
  • FP

    Final project

    • Your own set of auxiliar graphics and applications

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Design of Graphic Elements to Boost Your Brand. Design, Marketing, and Business course by Heavy Best seller

Design of Graphic Elements to Boost Your Brand

A course by Heavy
Design studio. Guadalajara, Mexico.
Joined July 2019
  • 100% positive reviews (588)
  • 9031 students