Design of Graphic Elements to Boost Your Brand
Who Are We?
A course by Heavy , Design Studio
About the video: Who Are We?
Overview
“We are Sofia and Lane. The design world and our common interests brought us together. We started doing some work together and building our portfolio. We found that we both had a strong focus on creating what we call "heavy" brands, and that naturally led to the creation of the Heavy studio. Currently we are a team made up of designers and illustrators of very varied styles and characteristics, which further enriches our creation process. More than logos, brands transmit concepts, emotions and strength. We work on branding , corporate identity, packaging and design in its various forms. A sense of humor, the audacity to break rules, the structuring of our creative process and the development of close relationships with our clients are the bases of our structure and what sets us apart as a studio. We are very clear that always looking to give the extra is one of the keys for our clients to continue bringing us projects. ”
In this video lesson Heavy addresses the topic: Who Are We?, which is part of the Domestika online course: Design of Graphic Elements to Boost Your Brand. Learn how to conceptualize and create graphic elements to give personality to your brand.
Partial transcription of the video
“INTRODUCTION / LESSON ONE PRESENTATION Hi, welcome to this course. I'm Sofía, creative director of Heavy, along with Lane. I'll tell you a bit about how we started. Lane and I studied a Comprehensive Design degree together. This degree enabled us to work in different design spheres, like industrial, graphic, publishing, and a bit of web design... As it's so versatile, it allowed us to direct our interest. We realised that we both were attracted to branding, emotional marketing. We gathered creative advertising material. At the end of the degree we did projects together. Friends and relative...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design of Graphic Elements to Boost Your Brand
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Category
Design, Marketing & Business -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Art Direction, Branding & Identity, Graphic Design
Heavy
A course by Heavy
Heavy is a graphic design studio based in Guadalajara, Mexico, specializing in branding and communication strategies, corporate identity, illustration, packaging, and editorial design.
Heavy has designed for brands such as LinkedIn, Biossance, and the International Music Fair. Their favorite projects are those for start-up businesses, where the client is willing to get involved in the process and, at the same time, they have more freedom to experiment and propose ideas.
- 100% positive reviews (615)
- 10,311 students
- 19 lessons (2h 46m)
- 21 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
