Design of Graphic Elements to Boost Your Brand
Heavy branding
A course by Heavy, Design Studio
About the video: Heavy branding
Overview
“In this lesson we will talk about our vision of branding , its foundations and the features of a “heavy” brand that generates emotional connections with its target .”
In this video lesson Heavy addresses the topic: Heavy branding, which is part of the Domestika online course: Design of Graphic Elements to Boost Your Brand. Learn how to conceptualize and create graphic elements to give personality to your brand.
Partial transcription of the video
“Now that you understand what inspires us. let's discuss our vision on branding. The concept of impactful brands is at the heart of our branding philosophy. We define an impactful brand as one that exceeds expectations. creating a lasting impression and resonating deeply with its audience. driving engagement that surpasses your expectations. Powerful brands evoke immediate and sometimes intense reactions. They should make you laugh. smile. or even shed a tear. Clients should form an emotional connection with the brand. feeling a genuine bond that fosters loyalty and engagement. and appreciat...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design of Graphic Elements to Boost Your Brand
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Category
Design, Marketing & Business -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Art Direction, Branding & Identity, Graphic Design
Heavy
A course by Heavy
Heavy is a graphic design studio based in Guadalajara, Mexico, specializing in branding and communication strategies, corporate identity, illustration, packaging, and editorial design.
Heavy has designed for brands such as LinkedIn, Biossance, and the International Music Fair. Their favorite projects are those for start-up businesses, where the client is willing to get involved in the process and, at the same time, they have more freedom to experiment and propose ideas.
- 100% positive reviews (627)
- 10,951 students
- 19 lessons (2h 46m)
- 21 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Intermediate
- Unlimited access forever
Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopCategory
Areas
