Best seller

Introduction to Brand Strategy

Development of the brand strategic document

A course by Alejandro Pascalis , Brand Strategist

Best seller

99% positive reviews (505)

9,058 students

Audio: Spanish

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About the video: Development of the brand strategic document

Overview

“In this last lesson, I will teach you a simple way to organize all this information in a strategic brand document, which will accompany and strengthen the rest of your delivery. ”

In this video lesson Alejandro Pascalis addresses the topic: Development of the brand strategic document, which is part of the Domestika online course: Introduction to Brand Strategy. Learn the method to create strategic solutions based solely on the final user.

Partial transcription of the video

“Unit 5 Lesson 3 Development of the brand strategic document We have come to the last lesson. For this lesson I am sure you are full of "post-it", full of ideas, formats and probably a little confused in some terminologies and concepts. Don't worry, you can always turn to resources that I shared in the lessons to better understand the terminology. To start ordering all those ideas or formats that we work on in the course, We will use a guide that is in the resources and that you can complete throughout the process. The document that I will share with you, don't worry if you don't work it in ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Introduction to Brand Strategy

Level: Beginner
99% positive reviews (505)
9058 students
5 units
15 lessons (2h 45m)
17 downloads

Category
Design, Marketing & Business
Software
Adobe Illustrator, Adobe Photoshop
Areas
Brand Strategy, Branding & Identity, Communication, Creative Consulting, Logo Design, Marketing, Naming

Alejandro Pascalis

A course by Alejandro Pascalis

Teacher Plus

Brand Strategist

Alejandro is a Brand Strategist by trade—and a Graphic Design graduate—with more than 10 years of experience, focused on understanding the relationship that exists between brands and people.

In 2012 he co-founded the agency The Branding People and after that the influencer marketing agency Hive, with which he has worked with Saba, All Saints, and Le Coq Sportif. In 2017 he joined the innovation consultancy Insitumnow called Fjord, where h led the Brand Strategy and New Product Development area working in projects for Uber, American Express, and various brands within the PepsiCo group.

Currently, Alejandro works helping brands and companies to focus their resources on those opportunities where they can generate greater value. He directs them towards innovation initiatives that transcend through to their users, and towards brand development and identity.