Introduction to Brand Strategy
Development of mood boards for brand identity materials
A course by Alejandro Pascalis , Brand Strategist
Joined August 2017
Joined August 2017
About the video: Development of mood boards for brand identity materials
Overview
“I will share an idea to create an inspiration mood board for each of the identity materials. This model will help you materialize the possible solution before you start to design, in this way, your client will be able to better understand the idea and share their feedback, in order to place it on the same page, avoid rework and reduce development times , making the design process easier and reducing rounds of revisions. ”
In this video lesson Alejandro Pascalis addresses the topic: Development of mood boards for brand identity materials, which is part of the Domestika online course: Introduction to Brand Strategy. Learn the method to create strategic solutions based solely on the final user.
Partial transcription of the video
“Unit 5 Lesson 2 Development of mood boards for brand identity materials. In this lesson what we will do is, from the identity materials selected in the previous lesson, we will work mood boards. What does this mean? It is a collage of images that work as references or good practices that help us exemplify, in the eyes of our client, the way how we as designers we plan to be able to resolve the identity material. This will help you minimize changes, have your client and you work on the same page, that the client understands well what you are thinking. You will make your entire creative proce...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Brand Strategy
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Category
Design, Marketing & Business -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Brand Strategy, Branding & Identity, Communication, Creative Consulting, Logo Design, Marketing, Naming
Alejandro Pascalis
A course by Alejandro Pascalis
Alejandro is a Brand Strategist by trade—and a Graphic Design graduate—with more than 10 years of experience, focused on understanding the relationship that exists between brands and people.
In 2012 he co-founded the agency The Branding People and after that the influencer marketing agency Hive, with which he has worked with Saba, All Saints, and Le Coq Sportif. In 2017 he joined the innovation consultancy Insitumnow called Fjord, where h led the Brand Strategy and New Product Development area working in projects for Uber, American Express, and various brands within the PepsiCo group.
Currently, Alejandro works helping brands and companies to focus their resources on those opportunities where they can generate greater value. He directs them towards innovation initiatives that transcend through to their users, and towards brand development and identity.
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- 15 lessons (2h 45m)
- 26 additional resources (17 files)
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- Audio: Spanish
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- Level: Beginner
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Adobe Illustrator
Adobe Photoshop
