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Introduction to Brand Strategy

A course by Alejandro Pascalis , Brand Strategist

Alejandro Pascalis alejandro_pascalis

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Brand Strategist. Santiago de Querétaro, Mexico.
Joined August 2017

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Learn the method to create strategic solutions based solely on the final user

• Best seller Spanish with subtitles in English
• 99% positive reviews (490)
• 8260 students

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Learn the method to create strategic solutions based solely on the final user

A course by Alejandro Pascalis

Can focusing on users benefit brands? The answer is a resounding yes. More and more businesses and companies know how important it is to put people at the center, to work based on their needs. Brand strategist Alejandro Pascalis works by helping brands focus their resources on opportunities that can generate value, guiding them towards innovative initiatives that transcend, through their users.

In this course, Pascalis will help you propose strategic branding solutions, putting the main focus on users. Become your client’s ally, by creating comprehensive proposals and adding value in each of the contact points that you design for them.

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What will you learn in this online course?

15 lessons & 26 downloads

What will we do in the course?

2 minutes, 32 seconds

The importance of the strategic design of a brand focused on the user

13 minutes, 19 seconds

Elements that make up a brand I: Perception, experience and product

7 minutes, 20 seconds

Elements that make up a brand II: Symbol and name

9 minutes, 41 seconds

Definition of the problem and the brand opportunity area

19 minutes, 56 seconds

Understanding of our user

7 minutes, 19 seconds

View all lessons

Spanish with subtitles in English

• 99% positive reviews (490)
• 8260 students
• 15 lessons (2h 45m)
• 26 additional resources (17 files)
• Online and at your own pace

• Available on the app
• Audio: Spanish
• Spanish, English, Portuguese, German, Italian, French, Polish, Dutch
• Level: Beginner
• Unlimited access forever

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Recommended software for this course

• Adobe Illustrator
• Adobe Photoshop

What is this course's project?

You will develop a practical case that answers the strategic questions and frameworks of the course, with the aim of finding a name for your brand, a logo, and the development of a list of contact points that define your brand identity and that respond to the problem being solved.

You will end the course with a value proposition for your brand that is well thought out and focused on the user.

Projects by course students

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  By arelijeronimom

  
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  By lucy_creativasud

  
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  By paloma_0347

  
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Who is this online course for?

Graphic or visual communication designers with a focus on developing brand identities and branding. It is also aimed at entrepreneurs and people who have an interest in starting a business or establishing their brand’s strategic guidelines.

Requirements and materials

You don’t need any previous knowledge to complete this course.

As for the tools, you will need a program to present your project, it can be PowerPoint, Google Slides, or similar. Either way, you will have to deliver your project in a PDF.

For the creation of your logo, you will need some design software such as Adobe Illustrator or Photoshop.

Reviews

Alejandro Pascalis

A course by Alejandro Pascalis

Teacher Plus

Brand Strategist

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Joined August 2017

Alejandro is a Brand Strategist by trade—and a Graphic Design graduate—with more than 10 years of experience, focused on understanding the relationship that exists between brands and people.

In 2012 he co-founded the agency The Branding People and after that the influencer marketing agency Hive, with which he has worked with Saba, All Saints, and Le Coq Sportif. In 2017 he joined the innovation consultancy Insitumnow called Fjord, where h led the Brand Strategy and New Product Development area working in projects for Uber, American Express, and various brands within the PepsiCo group.

Currently, Alejandro works helping brands and companies to focus their resources on those opportunities where they can generate greater value. He directs them towards innovation initiatives that transcend through to their users, and towards brand development and identity.

Content

What to expect from a Domestika course

• Learn at your own pace

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  Learn valuable methods and techniques explained by top experts in the creative sector.

• Meet expert teachers

  Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

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• Share knowledge and ideas

  Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

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