Introduction to Brand Strategy
Elements that make up a brand II: Symbol and name
A course by Alejandro Pascalis , Brand Strategist
Joined August 2017
Joined August 2017
About the video: Elements that make up a brand II: Symbol and name
Overview
“Continuing with elements that make up a brand, we will now delve into the different types of symbols and possible names when we start to think about the design of the brand and how these two elements will be the "objects" with which the resulting emotions (perception) of the experience with the product or service. ”
In this video lesson Alejandro Pascalis addresses the topic: Elements that make up a brand II: Symbol and name, which is part of the Domestika online course: Introduction to Brand Strategy. Learn the method to create strategic solutions based solely on the final user.
Partial transcription of the video
“To wrap up this unit. let's concentrate on the two elements located at the outermost edges of our model. first layer represents the name. while the second layer features the iconic symbol. Typically and this is a common mistake among people and designers: thinking a brand is merely its name or icon represents it. is exactly the name or icon that signifies it. The name is the linguistic element that symbolizes the perception a user has of a specific product or service based on their experience. In the naming process. it is crucial to consider how the name will resonate with the intended audi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Brand Strategy
-
Category
Design, Marketing & Business -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Brand Strategy, Branding & Identity, Communication, Creative Consulting, Logo Design, Marketing, Naming
Alejandro Pascalis
A course by Alejandro Pascalis
Alejandro is a Brand Strategist by trade—and a Graphic Design graduate—with more than 10 years of experience, focused on understanding the relationship that exists between brands and people.
In 2012 he co-founded the agency The Branding People and after that the influencer marketing agency Hive, with which he has worked with Saba, All Saints, and Le Coq Sportif. In 2017 he joined the innovation consultancy Insitumnow called Fjord, where h led the Brand Strategy and New Product Development area working in projects for Uber, American Express, and various brands within the PepsiCo group.
Currently, Alejandro works helping brands and companies to focus their resources on those opportunities where they can generate greater value. He directs them towards innovation initiatives that transcend through to their users, and towards brand development and identity.
- 99% positive reviews (513)
- 9,311 students
- 15 lessons (2h 45m)
- 26 additional resources (17 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Indonesian, Italian, Portuguese, Romanian, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopCategory
Areas
