Introduction to Brand Strategy
Elements that make up a brand II: Symbol and name
A course by Alejandro Pascalis , Brand Strategist
Joined August 2017
Joined August 2017
About the video: Elements that make up a brand II: Symbol and name
Overview
“Continuing with elements that make up a brand, we will now delve into the different types of symbols and possible names when we start to think about the design of the brand and how these two elements will be the "objects" with which the resulting emotions (perception) of the experience with the product or service. ”
In this video lesson Alejandro Pascalis addresses the topic: Elements that make up a brand II: Symbol and name, which is part of the Domestika online course: Introduction to Brand Strategy. Learn the method to create strategic solutions based solely on the final user.
Partial transcription of the video
“Unit 2 Lesson 3 Elements of a brand II. Symbol and Name. To close this unit, we will focus on the two elements that are out of the model. These two layers, one is the name and the other is the icon. Generally and this is a mistake that most people make and designers, is that we believe that a brand it is exactly the name or icon that represents it. The name is the linguistic element that represents by association the perception that a user has with a certain product or service from your experience. For the "naming" process I have some basic recommendations that have helped me to have or cre...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Brand Strategy
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Category
Design, Marketing & Business -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Brand Strategy, Branding & Identity, Communication, Creative Consulting, Logo Design, Marketing, Naming
Alejandro Pascalis
A course by Alejandro Pascalis
Alejandro is a Brand Strategist by trade—and a Graphic Design graduate—with more than 10 years of experience, focused on understanding the relationship that exists between brands and people.
In 2012 he co-founded the agency The Branding People and after that the influencer marketing agency Hive, with which he has worked with Saba, All Saints, and Le Coq Sportif. In 2017 he joined the innovation consultancy Insitumnow called Fjord, where h led the Brand Strategy and New Product Development area working in projects for Uber, American Express, and various brands within the PepsiCo group.
Currently, Alejandro works helping brands and companies to focus their resources on those opportunities where they can generate greater value. He directs them towards innovation initiatives that transcend through to their users, and towards brand development and identity.
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Adobe Illustrator
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