Introduction to Brand Strategy
Definition of the problem and the brand opportunity area
A course by Alejandro Pascalis , Brand Strategist
Joined August 2017
Joined August 2017
About the video: Definition of the problem and the brand opportunity area
Overview
“It is vital to understand the methodology to define, together with your client, the problem that the brand seeks to solve. For this I will share some key questions that will serve as a guide to generate an benchmark and map it to a four-quadrant model from four main variables, which will allow you to more easily visualize the area of opportunity with greater possibility of value for the future brand. ”
In this video lesson Alejandro Pascalis addresses the topic: Definition of the problem and the brand opportunity area, which is part of the Domestika online course: Introduction to Brand Strategy. Learn the method to create strategic solutions based solely on the final user.
Partial transcription of the video
“Unit 3 Lesson 1 Definition of the problem and the brand opportunity area. In this lesson we will learn define the problem and the area of opportunity for the brand we work with. Why is this important? Surely it has happened to you, and it has happened to me many times, that when working with clients some of them are not clear not even what differentiates them from other brands, why they are relevant, who competes directly or indirectly with them, what is the problem that the user is really solving and this why is it relevant and what consequences or benefits it has for the user that is reso...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Brand Strategy
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Category
Design, Marketing & Business -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Brand Strategy, Branding & Identity, Communication, Creative Consulting, Logo Design, Marketing, Naming
Alejandro Pascalis
A course by Alejandro Pascalis
Alejandro is a Brand Strategist by trade—and a Graphic Design graduate—with more than 10 years of experience, focused on understanding the relationship that exists between brands and people.
In 2012 he co-founded the agency The Branding People and after that the influencer marketing agency Hive, with which he has worked with Saba, All Saints, and Le Coq Sportif. In 2017 he joined the innovation consultancy Insitumnow called Fjord, where h led the Brand Strategy and New Product Development area working in projects for Uber, American Express, and various brands within the PepsiCo group.
Currently, Alejandro works helping brands and companies to focus their resources on those opportunities where they can generate greater value. He directs them towards innovation initiatives that transcend through to their users, and towards brand development and identity.
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- 15 lessons (2h 45m)
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Adobe Illustrator
Adobe Photoshop
