Introduction to Brand Strategy
Definition of the Brand Value Proposition
A course by Alejandro Pascalis , Brand Strategist
Joined August 2017
Joined August 2017
About the video: Definition of the Brand Value Proposition
Overview
“Using the Value Proposition and based on what you worked on in the last lesson, we will work on defining the Pain Relievers or fear relievers and the Gain Creators o Most important profit creators, that regardless of the product or service, the brand will have to deliver to its users in order to fulfill its Value Proposition . ”
In this video lesson Alejandro Pascalis addresses the topic: Definition of the Brand Value Proposition, which is part of the Domestika online course: Introduction to Brand Strategy. Learn the method to create strategic solutions based solely on the final user.
Partial transcription of the video
“In this lesson. we will move to the left side of the model. to the part that specifically deals with the value proposition. First. it is important to understand what a value proposition is. A value proposition. firstly. is that promise of value that we must deliver to our users. Secondly. it identifies in a specific and concrete way the problem we aim to address and the advantage we want to provide to the user. While a value proposition doesn't have to be unique. it must be distinct. How is it distinct? It is distinct when you genuinely address the problem effectively and offer a solution t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Brand Strategy
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Category
Design, Marketing & Business -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Brand Strategy, Branding & Identity, Communication, Creative Consulting, Logo Design, Marketing, Naming
Alejandro Pascalis
A course by Alejandro Pascalis
Alejandro is a Brand Strategist by trade—and a Graphic Design graduate—with more than 10 years of experience, focused on understanding the relationship that exists between brands and people.
In 2012 he co-founded the agency The Branding People and after that the influencer marketing agency Hive, with which he has worked with Saba, All Saints, and Le Coq Sportif. In 2017 he joined the innovation consultancy Insitumnow called Fjord, where h led the Brand Strategy and New Product Development area working in projects for Uber, American Express, and various brands within the PepsiCo group.
Currently, Alejandro works helping brands and companies to focus their resources on those opportunities where they can generate greater value. He directs them towards innovation initiatives that transcend through to their users, and towards brand development and identity.
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- 15 lessons (2h 45m)
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Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopCategory
Areas
